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Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. For intermediate economics courses.
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A Strategic Approach, 12e édition
Barry R Berman, Joel R Evans
The text that helps students thrive in today's retailing industry. It provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. For undergraduate and graduate retail management courses.
For students enrolled in Fixed Income Securities Courses or Bond Markets Courses. An applied approach to understanding bond markets. Through its applied approach, Fabozzi's Bond Markets prepares students to analyze the bond market and manage bond portfolios without getting bogged down in the theory.
An exploration of what makes an effective leader. The eighth edition includes new examples, citations, and guidelines, and has been enhanced for better clarity and presentation. For undergraduate and graduate-level courses in Leadership.
R. Glenn Hubbard, Anthony O'Brien
Learn economics through real business examples. For the two-semester Principles of Economics courses at four- and two-year colleges and universities.
Learn economics through real business examples. For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.
Gary Armstrong, Philip Kotler
This best-selling, brief text introduces marketing through the lens of creating value for customers. For undergraduate Principles of Marketing courses. With engaging real-world examples and information, it shows how customer value–creating it and capturing it–drives every effective marketing strategy.
Stephen Robbins, Timothy Judge
Robbins/Judge provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for students. For undergraduate and graduate courses in Organizational Behavior.
Successfully Launching New Ventures, 4e édition
Bruce R. Barringer, Duane Ireland
Inspirational and informative—introduce students to the process of entrepreneurial success. For undergraduate courses in Entrepreneurship and New Venture Creation.
Information for Decision-Making and Strategy Execution, 6e édition
Anthony A. Atkinson, Robert S. Kaplan
An approach to management accounting from the perspective of a business manager. For upper level undergraduate and MBA Management Accounting courses. It presents state-of-the-art thinking on all of the major topics in management accounting (activity-based management, the Balanced Scorecard, target costing, and management control system design).
Peter DeMarzo, Jonathan Berk
For undergraduate corporate finance or financial management courses using IFRS. The core concepts you expect. The new ideas you want. The pedagogy your students need to succeed. This edition focuses on new topics and includes an increased emphasis on valuation.
Marc Melitz, Maurice Obstfeld
Nobel Prize winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for International Economics courses with this text. It is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications.
Frederic Mishkin, Stanley Eakins
In Financial Markets and Institutions, best-selling authors Mishkin and Eakins provide a practical introduction to prepare students for today's changing landscape of financial markets and institutions.
Walter T Harrison, Charles Horngren
With its tried-and-true framework and respected author team, Horngren/Harrison/Oliver's Accounting is the trusted choice for instructors and students of Principles of Accounting.
Gary L. Sundem, Charles Horngren
For Introduction to Financial Accounting or MBA Financial Accounting courses.
Efraim Turban, David King
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. For undergraduate and graduate electronic commerce courses.
Techniques and Principles
Françoise Giraud, Philippe Zarlowski
Cet ouvrage, version anglaise de Les fondamentaux du contrôle de gestion, présente de façon structurée la démarche à suivre pour réussir le pilotage de la performance en mettant en évidence la dimension managériale.
USA, Israël, France, Switzerland, China and Japan
Daniel Rouach, Steve Louzoun
This book explores how new ideas can be transformed into successful businesses, through the nurturing of Business Incubators.