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Gitman's proven Learning Goal System—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing students with a road map to guide them through the text and supplementary tools.
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Mark Berenson, Timothy Krehbiel
For courses in Business Statistics. Students need a frame of reference when learning statistics, especially when it is not their major. Berenson shows students how statistics is used in each functional area of business.
A Managerial Emphasis, 14e édition
Charles Horngren, Srikant Datar
For undergraduate and MBA students taking a Cost or Management Accounting course. Emphasizing the "different costs for different purposes," this text focuses on strategy and the decision making process.
Ricky W. Griffin, Michael Pustay
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Stephen Robbins, David DeCenzo
Robin Bade, Michael Parkin
A practice-oriented learning system that breaks the traditional textbook mold. To help the student focus on the most important concepts–and effectively practice application of those concepts–Essential Foundations of Economics is structured around a Checklist/Checkpoint system.
Paul Newbold, William Carlson
A classic text for accuracy and statistical precision. For courses in Business Statistics. The eighth edition of this book has been revised and updated to provide students with improved problem contexts for learning how statistical methods can improve their analysis and understanding of business and economics.
David Levine, Mark Berenson
A student-friendly approach that shows how statistics work in each area of business. The sixth edition has been updated to reflect the latest data and information, and now includes a new problem-solving framework to help guide students through the material. For one semester courses in business statistics.
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Jay Heizer, Barry Render
Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. For undergraduate Operations Management courses.
Managing Across Borders and Cultures, 8e édition
International Management explores the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. For undergraduate and graduate students majoring in international business or general management.
Stephen Robbins, Mary Coulter
This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they're reading about work in today's business world. For Principles of Management courses.
Timothy Judge, Stephen Robbins
For one-semester undergraduate and graduate level courses in Organizational Behavior. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations.
Pearson College, 3e édition
S. Tamer Cavusgil, Pervez Ghauri
An innovative teaching and learning system that captures the spirit of International Business. For courses in International Business.
Gary Armstrong, Philip Kotler
To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Kenneth Laudon, Carol Traver
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the undergraduate and graduate e-commerce course in any business discipline.
Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. For students, managers and senior executives studying Brand Management.
Warren Keegan, Mark Green
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The excitement, challenges, and controversies of global marketing. For undergraduate and graduate global marketing courses.