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John Bowen, James Makens
This text is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
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Marian Burk Wood
A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. For marketing courses that focus on creating a marketing plan.
Gary Armstrong, Philip Kotler
This best-selling, brief text introduces marketing through the lens of creating value for customers. For undergraduate Principles of Marketing courses. With engaging real-world examples and information, it shows how customer value–creating it and capturing it–drives every effective marketing strategy.
Bassanio wants to get married, but he has no money and a lot of debts.
R. Glenn Hubbard, Anthony O'Brien
Learn economics through real business examples. For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.
In a wood outside Athens, four young people are following their dreams, while fairies play strange games with them. Their world seems unreal but is it really very different from our own?
The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate–whether in multimillion-dollar business deals or personal interactions. For undergraduate and graduate-level business courses that cover the skills of negotiation.
Muhammad Ali was a famous boxer and a champion. Today he is fighting for peace in the world. Read the inspirational story of a great champion and learn to win!
Joseph F. Hair, William C. Black
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. For graduate and upper-level undergraduate marketing research courses.
Lennie and George are poor ranch hands with a dream of having their own farm. One night when Lennie is alone, something tragic happens. John Steinbeck's classic story of friendship, loneliness, loyalty, and sacrifice.
On the Road, first published in the United States in 1957, is the most famous of Jack Kerouac's many novels. The novel is semi-autobiographical and follows the wild adventures of Sal Paradise and Dean Moriarty on their cross-country trips across America.
Jay Heizer, Barry Render
Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. For undergraduate Operations Management courses.
Processes and Supply Chains, 10e édition
Manoj Malhotra, Lee Krajewski
Creating value through Operations Management. For undergraduate and graduate Operations Management courses. i>Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest.
Bridge the gap between theory and practice. For undergraduate and graduate courses. The eighth edition has been updated and improved—featuring a new chapter on securitization and the credit crisis, and increased discussion on the way commodity prices are modeled and commodity derivatives valued.
Stephen Robbins, Timothy Judge
Robbins/Judge provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for students. For undergraduate and graduate courses in Organizational Behavior.
Two babies are born on the same day in England. One boy is a prince and the other boy is from a very poor family. Ten years later, they change places for a game. But then the old king dies and they cannot change back. Will the poor boy be the new King of England?
Gitman's proven Learning Goal System—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing students with a road map to guide them through the text and supplementary tools.