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Stephen Robbins, Timothy Judge
Robbins/Judge provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for students. For undergraduate and graduate courses in Organizational Behavior.
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Gitman's proven Learning Goal System—a hallmark feature of Principles of Managerial Finance—weaves pedagogy into concepts and practice, providing students with a road map to guide them through the text and supplementary tools.
Gary Armstrong, Philip Kotler
To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
A Strategic Approach, 12e édition
Barry R Berman, Joel R Evans
The text that helps students thrive in today's retailing industry. It provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. For undergraduate and graduate retail management courses.
Tracy Tuten, Michael Solomon
Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Paul Newbold, William Carlson
A classic text for accuracy and statistical precision. For courses in Business Statistics. The eighth edition of this book has been revised and updated to provide students with improved problem contexts for learning how statistical methods can improve their analysis and understanding of business and economics.
Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. For students, managers and senior executives studying Brand Management.
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. For undergraduate and graduate courses in strategy. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing students with up-to-date coverage in every chapter.
Todd Mooradian, Kurt Matzler
An all-purpose approach to strategic marketing management.
Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. For highly applied undergraduate and graduate marketing management or strategy courses.
George B. Thomas, Maurice D. Weir
Thomas' Calculus: Early Transcendentals helps your students successfully generalize and apply the key ideas of calculus through clear and precise explanations, clean design, thoughtfully chosen examples, and superior exercise sets. Designed for a three-semester or four-quarter calculus course (math, engineering, and science majors).
The Business of Hospitality and Travel, 5e édition
Roy Cook, Cathy Hsu
An introduction to Travel and Tourism (Hospitality, Travel, Tourism & Leisure).
TIPS for Managing People at Work, 6e édition
Philip Hunsaker, Stephen Robbins
An applied approach to developing and practicing interpersonal skills. The sixth edition includes several new pedagogical tools–such as self-assessment quizzes, exercises, cases, etc.–and information on the importance and usage of social networking.
A Practical Guide, 6e édition
Using Econometrics: A Practical Guide provides students with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginner econometrics students.
Steve Charters, Jérôme Gallo
An introduction to management for the wine industry, targeted at both students and professionals.