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Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. For intermediate economics courses.
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Get students to think like an Economist using the latest policy and data while incorporating global issues.
Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world. For undergraduate or graduate management courses in Organization Behavior, Group Dynamics, or Teamwork.
Information for Decision-Making and Strategy Execution, 6e édition
Anthony A. Atkinson, Robert S. Kaplan
An approach to management accounting from the perspective of a business manager. For upper level undergraduate and MBA Management Accounting courses. It presents state-of-the-art thinking on all of the major topics in management accounting (activity-based management, the Balanced Scorecard, target costing, and management control system design).
Kenneth Laudon, Jane Laudon
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision making in an exciting and interactive manner. For undergraduate and graduate Management Information Systems courses.
Stephen Robbins, Mary Coulter
This bestselling principles text vividly illustrates management theories by incorporating the perspectives of real-life managers. Throughout this text, students will see and experience management in action, helping them understand how the concepts they're reading about work in today's business world. For Principles of Management courses.
Luis Gomez-Mejia, David Balkin
John Bowen, James Makens
This text is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Marian Burk Wood
A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. For marketing courses that focus on creating a marketing plan.
Gary Armstrong, Philip Kotler
This best-selling, brief text introduces marketing through the lens of creating value for customers. For undergraduate Principles of Marketing courses. With engaging real-world examples and information, it shows how customer value–creating it and capturing it–drives every effective marketing strategy.
R. Glenn Hubbard, Anthony O'Brien
Learn economics through real business examples. For the one-semester Principles of Microeconomics courses at four- and two-year colleges and universities.
The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate–whether in multimillion-dollar business deals or personal interactions. For undergraduate and graduate-level business courses that cover the skills of negotiation.
Muhammad Ali was a famous boxer and a champion. Today he is fighting for peace in the world. Read the inspirational story of a great champion and learn to win!
Joseph F. Hair, William C. Black
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. For graduate and upper-level undergraduate marketing research courses.
Jay Heizer, Barry Render
Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. For undergraduate Operations Management courses.
Processes and Supply Chains, 10e édition
Manoj Malhotra, Lee Krajewski
Creating value through Operations Management. For undergraduate and graduate Operations Management courses. i>Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest.
Bridge the gap between theory and practice. For undergraduate and graduate courses. The eighth edition has been updated and improved—featuring a new chapter on securitization and the credit crisis, and increased discussion on the way commodity prices are modeled and commodity derivatives valued.