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George B. Thomas, Maurice D. Weir
Thomas' Calculus: Early Transcendentals helps your students successfully generalize and apply the key ideas of calculus through clear and precise explanations, clean design, thoughtfully chosen examples, and superior exercise sets. Designed for a three-semester or four-quarter calculus course (math, engineering, and science majors).
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Robert L. McDonald
To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. For courses in options, futures, and derivatives.
Lynne Lewis, Tom Tietenberg
Environmental & Natural Resource Economicsis the best-selling text for this course, offering a policy-oriented approach and introducing economic theory in the context of debates and empirical work from the field. Students leave the course with a global perspective of both environmental and natural resource economics.
Making the Team: A Guide for Managers combines cutting-edge theory with the latest research and real-world applications in order to help team leaders and team members succeed in the business world. For undergraduate or graduate management courses in Organization Behavior, Group Dynamics, or Teamwork.
Norean Sharpe, Richard De Veaux
This book is ideal for a one-semester course in business statistics, offering a streamlined presentation of Business Statistics, by Sharpe, De Veaux, and Velleman. The Second Edition provides a wealth of examples and exercises so that the story is always tied to the way statistics is used to make better business decisions.
David Kroenke, David Auer
Get students straight to the point of database processing. Database Processing reflects a new teaching method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals. For undergraduate database management courses.
Katja Hoehn, Elaine Marieb
With the Ninth Edition of Human Anatomy & Physiology, trusted authors Elaine N. Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date and visually stunning anatomy & physiology textbook on the market.
Marian Burk Wood
A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. For marketing courses that focus on creating a marketing plan.
John R. Walker, Josielyn T. Walker
Introduction to Hospitality Management explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. For courses in Introduction to Hospitality and Hospitality Management.
John Bowen, James Makens
This text is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate–whether in multimillion-dollar business deals or personal interactions. For undergraduate and graduate-level business courses that cover the skills of negotiation.
A Complete Study Guide, 10e édition
Written by Elaine Marieb, this study guide can be used independently or in conjunction with any A&P book. It is designed to help students get the most out of their A&P classes and consists of a variety of activities that will engage students while helping them learn anatomy & physiology.
Tracy Tuten, Michael Solomon
Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Biopsychology is an introduction to the study of the biology of behavior; it focuses on the neural mechanisms of psychological processes. The defining feature of Biopsychology is its unique combination of cutting-edge biopsychological science and student-oriented discourse.
Concepts & Connections, 7e édition
Martha Taylor, Eric Simon
Campbell Biology always accurate, always current, and always the most pedagogically innovative non-majors biology text. This bestselling text has undergone an extensive revision to make biology even more approachable with increased use of analogies, real world examples, and more conversational language.
Judy Strauss, Raymond Frost
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. For courses in Internet Marketing or E-marketing.
For first-year graduate courses in Econometrics for Social Scientists. This text serves as a bridge between an introduction to the field of econometrics and the professional literature for graduate students in the social sciences, focusing on applied econometrics and theoretical concepts.