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Techniques and Principles
Françoise Giraud, Philippe Zarlowski
Cet ouvrage, version anglaise de Les fondamentaux du contrôle de gestion, présente de façon structurée la démarche à suivre pour réussir le pilotage de la performance en mettant en évidence la dimension managériale.
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Stephen Robbins, David DeCenzo
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases and a strategic approach reflecting the importance of multinational corporations.
Warren Keegan, Mark Green
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The excitement, challenges, and controversies of global marketing. For undergraduate and graduate global marketing courses.
Robert DiYanni, Brenda L. Mattison
For Principles of Accounting courses.
Katja Hoehn, Elaine Marieb
With the Ninth Edition of Human Anatomy & Physiology, trusted authors Elaine N. Marieb and Katja Hoehn have produced the most accessible, comprehensive, up-to-date and visually stunning anatomy & physiology textbook on the market.
Authoritative and current information on Human Resource Management that ALL managers can use. This best-selling HRM text is designed to provide authoritative and accurate information on HR-related responsibilities and personnel management by focusing on practical applications, concepts, and techniques that ALL managers can use in business.
USA, Israël, France, Switzerland, China and Japan
Daniel Rouach, Steve Louzoun
This book explores how new ideas can be transformed into successful businesses, through the nurturing of Business Incubators.
Theory and Practice, 4e édition
Don E. Waldman, Elizabeth J. Jensen
Ricky W. Griffin, Michael Pustay
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Pearson College, 3e édition
S. Tamer Cavusgil, Pervez Ghauri
An innovative teaching and learning system that captures the spirit of International Business. For courses in International Business.
Marc Melitz, Maurice Obstfeld
Nobel Prize winning economist Paul Krugman and renowned researcher Maurice Obstfeld set the standard for International Economics courses with this text. It is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications.
Managing Across Borders and Cultures, 8e édition
International Management explores the dynamic global environment of business management by exploring the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. For undergraduate and graduate students majoring in international business or general management.
Gary L. Sundem, Charles Horngren
For Introduction to Financial Accounting or MBA Financial Accounting courses.
John R. Walker, Josielyn T. Walker
Introduction to Hospitality Management explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. For courses in Introduction to Hospitality and Hospitality Management.
An exploration of what makes an effective leader. The eighth edition includes new examples, citations, and guidelines, and has been enhanced for better clarity and presentation. For undergraduate and graduate-level courses in Leadership.
It is Lisa's first visit to London. She is going to learn English. Then she meets Michael. And suddenly her English lessons are very exciting !
Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run. For intermediate economics courses.