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Robert L. McDonald
To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. For courses in options, futures, and derivatives.
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It is 1942 in Holland and the Germans have invaded. All Jewish people are frightened for their lives, so the Frank family hide. Life is dangerous but they hope for the best – until they are finally discovered. Anne Frank was a real person, and this is her diary.
Kenneth Laudon, Carol Traver
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the undergraduate and graduate e-commerce course in any business discipline.
For first-year graduate courses in Econometrics for Social Scientists. This text serves as a bridge between an introduction to the field of econometrics and the professional literature for graduate students in the social sciences, focusing on applied econometrics and theoretical concepts.
David N. Weil
Economic Growth provides students with a complete introduction to the discipline and the latest research. Economic Growth is ideal for a wide array of courses, including undergraduate and graduate courses in economic growth, economic development, macro theory, applied econometrics, and development studies.
The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader.
The Business School Edition, 3e édition
R. Glenn Hubbard, Anthony O'Brien
Learn economics through real business examples. For the two-semester Principles of Economics courses at four- and two-year colleges and universities.
Efraim Turban, David King
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. For undergraduate and graduate electronic commerce courses.
Judy Strauss, Raymond Frost
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. For courses in Internet Marketing or E-marketing.
Successfully Launching New Ventures, 4e édition
Bruce R. Barringer, Duane Ireland
Inspirational and informative—introduce students to the process of entrepreneurial success. For undergraduate courses in Entrepreneurship and New Venture Creation.
Peggy A. Lambing, Charles R. Kuehl
Lynne Lewis, Tom Tietenberg
Environmental & Natural Resource Economicsis the best-selling text for this course, offering a policy-oriented approach and introducing economic theory in the context of debates and empirical work from the field. Students leave the course with a global perspective of both environmental and natural resource economics.
Robin Bade, Michael Parkin
A practice-oriented learning system that breaks the traditional textbook mold. To help the student focus on the most important concepts–and effectively practice application of those concepts–Essential Foundations of Economics is structured around a Checklist/Checkpoint system.
Kenneth Laudon, Jane Laudon
For undergraduate and graduate MIS courses. An in-depth look at how today's businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student.
Timothy Judge, Stephen Robbins
For one-semester undergraduate and graduate level courses in Organizational Behavior. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations.
John R. Walker