affiner votre recherche
Kenneth Laudon, Carol Traver
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the undergraduate and graduate e-commerce course in any business discipline.
Lire la suite
Efraim Turban, David King
Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. For undergraduate and graduate electronic commerce courses.