Pearson France onixsuitesupport@onixsuite.com 20260809 eng

COM.ONIXSUITE.9782326056244 03 01 Pearson France 01 SKU F5624 02 2326056248 03 9782326056244 15 9782326056244 DG 002 Web PDF 01 GCOI 27440100712850 1 A01 Hélène Michel Michel, Hélène Hélène Michel <p><strong>Hélène Michel</strong> est professeur de management de l'innovation et game designer à Grenoble École de Management. Depuis plus de 10 ans, elle développe des jeux pour soutenir l’innovation et inspirer l’entrepreneuriat. Conférencière et consultante, elle travaille en collaboration avec le Massachusetts Institute of Technology et de grands laboratoires. Les serious games qu’elle a développés sont reconnus internationalement (MBA Innovation Awards, Reimagine Education). Elle ne se déplace jamais sans son Rubik’s Cube !</p> 01 eng 176 00 176 03 BUS000000 KJD 29 2012 3177 MANAGEMENT, GESTION ET ECONOMIE D'ENTREPRISE 20 innovation;cubification;jeu 24 www.pearson.fr Innovation 24 www.pearson.fr Stratégie 24 www.pearson.fr Stratégie / Innovation 29 juillet 2013 3190 Stratégie 01 06 01 <p>How to make the innovation process more stimulating and playful? How to represent your challenge<br /> in a tangible and manipulated form? How can you imagine new offers for your organisation or new<br /> trajectories for yourself?</p> <p>What if, instead of writing down your ideas, you put them into game?<br /> This book proposes an original and operational method to gamify the innovation process, to promote<br /> the teams' involvement and to bring out many feasible, original or even disruptive ideas.</p> <p>The method will allow you to generate ideas based on 6 dimensions –one dimension for each side of<br /> the cube– representing the essential components of your new product or service offer:<br /> • Users: For which types of customers (people or organisations) do you create the product or service?<br /> • Places: Where will you deliver your offer? What type of space is most suitable to use it?<br /> • Resources: What are your key resources to build your offer?<br /> • Game changers: What scenarios could change or differentiate your offer?<br /> • Advantages: What is the advantage that your product or service provides to the user?<br /> • Revenue stream: How will you make your business model sustainable?<br /> Bringing together gaming, creativity and storytelling, the Cubification Method has already been used by<br /> thousands of people: Engie, Suez, BnF, Maped, Capgemini, Somfy, etc. Used in personal development,<br /> entrepreneurship, business development or training, the method has been tested on extremely varied<br /> playgrounds: incubators, universities, small and major enterprises, as well as large international<br /> organisations and NGOs.</p> <p>Playful and richly illustrated, the book sets out the principles of the method and many tips to apply it.<br /> The real cases –The Playgrounds– proposed at the end of the book are a source of inspiration and<br /> make the best practices accessible to all. With this book, you will identify the mechanisms of the game<br /> that promote creativity and learn, step by step, to set up the Cubification Method in the context that<br /> interests you.</p> 03 <p>How to make the innovation process more stimulating and playful? How to represent your challenge<br /> in a tangible and manipulated form? How can you imagine new offers for your organisation or new<br /> trajectories for yourself?</p> <p>What if, instead of writing down your ideas, you put them into game?<br /> This book proposes an original and operational method to gamify the innovation process, to promote<br /> the teams' involvement and to bring out many feasible, original or even disruptive ideas.</p> <p>The method will allow you to generate ideas based on 6 dimensions –one dimension for each side of<br /> the cube– representing the essential components of your new product or service offer:<br /> • Users: For which types of customers (people or organisations) do you create the product or service?<br /> • Places: Where will you deliver your offer? What type of space is most suitable to use it?<br /> • Resources: What are your key resources to build your offer?<br /> • Game changers: What scenarios could change or differentiate your offer?<br /> • Advantages: What is the advantage that your product or service provides to the user?<br /> • Revenue stream: How will you make your business model sustainable?<br /> Bringing together gaming, creativity and storytelling, the Cubification Method has already been used by<br /> thousands of people: Engie, Suez, BnF, Maped, Capgemini, Somfy, etc. Used in personal development,<br /> entrepreneurship, business development or training, the method has been tested on extremely varied<br /> playgrounds: incubators, universities, small and major enterprises, as well as large international<br /> organisations and NGOs.</p> <p>Playful and richly illustrated, the book sets out the principles of the method and many tips to apply it.<br /> The real cases –The Playgrounds– proposed at the end of the book are a source of inspiration and<br /> make the best practices accessible to all. With this book, you will identify the mechanisms of the game<br /> that promote creativity and learn, step by step, to set up the Cubification Method in the context that<br /> interests you.</p> 02 You want to innovate? You like the game but you never managed to solve a Rubik's cube? Good news, this method is made for you! 04 <p>Introduction<br /> <strong>I. The principles of gamification for businesess</strong><br /> 01. Illustrated Principles of Gamification<br /> 02. Games Mechanisms: Theoretical Foundations<br /> 03. The Challenges of Gamification in Management<br /> <strong>II. The Cubification Method</strong><br /> 04. Founding Principles of the Cubification Method<br /> 05. The Key Steps of the Method<br /> 06.Organisation of a Session<br /> <strong>III. Playgrounds</strong><br /> 07. Personal Development: Re-Think your Career<br /> 08. Entrepreneurship: Create the First Offer of your Start-Up<br /> 09.Business Development: Develop your Business Offer<br /> 10. Change Management: Foster Creativity in Your Team<br /> 11. Innovation Training: Develop Skills and Inspire Entrepreneurship<br /> 12. Innovation Consultancy: Guide Organisations in Their Transformation<br /> 13.Open Innovation: Open Up Your Innovation Strategy<br /> References</p> 06 03 01 https://www.pearson.fr/resources/titles/27440100712850/images/cef21a66d373d6285f35519d5260c676/HIGHQ/9782326056244.jpg 20181106 07 03 01 https://www.pearson.fr/resources/titles/27440100712850/images/cef21a66d373d6285f35519d5260c676/THUMBNAIL/9782326056244.jpg 20181106 08 03 01 https://www.pearson.fr/resources/persons/18174.jpg 02 https://www.pearson.fr/livre/?GCOI=27440100712850 06 3052396570015 Pearson 01 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 20181207 2018 02 WORLD 13 03 9782326002333 06 3052396570015 Pearson France 01 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 20 01 02 02 1 02 23.20 EUR