Pearson France onixsuitesupport@onixsuite.com 20261008 eng

COM.ONIXSUITE.9782326056213 03 01 Pearson France 01 SKU F5621 02 2326056213 03 9782326056213 15 9782326056213 DG 029 Immatériel - ePub 01 GCOI 27440100157970 1 A01 Éric Singler Singler, Éric Éric Singler <p><strong>Eric Singler</strong> est directeur de BVA (4e institut d'études et de sondages en France). Il a 25 ans d’expérience dans le marketing et est en contact quotidien avec les responsables marketing des plus grandes sociétés mondiales de produits de grande consommation. Spécialiste de la recherche en comportement et décision du consommateur, il intervient dans de nombreuses formations : Master Dauphine Marketing, MBA HEC, etc. Il prend régulièrement la parole dans diverses conférences à travers le monde dont tout récemment à l’Assemblée Générale de l’ONU à New York ou encore lors de la plus grande conférence mondiale sur la Gender Equality à Toronto.</p> 01 eng 280 00 280 03 BUS000000 KJ 29 2012 3178 Entreprise 20 management;Nudge;sciences comportementales;équipes;travail d'équipe;bien-être;neurosciences;entrepreneurs;entreprise;ressources humaines;RH 24 www.pearson.fr Manuels et lecture complémentaires 01 06 Professionnels des ressources humaines, managers, dirigeants d'entreprise, étudiants en ressources humaines 01 <p>Drawing on the latest research in Behavioral Science, this book will help you improve your understanding of what really makes us do what we do at work. It will help you make better decisions, and give you the tools to build a physical and psychological environment that will benefit your company. Little Nudges can make big differences.</p> <p>The first part of the book takes a look at what we've learned about human reactions from findings in Behavioral Science, and how they can be used to pinpoint what gets in the way of successful performance at work (decision-making, personal efficiency, etc.). In the second part, you will learn how to create a physical and psychological environment that increases individual performance and triggers effective and cross-disciplinary teamwork. The third and final part will give you insight and tools to bring about positive collective behavior.</p> <p>Whether you are a company manager, an employee, or a human resources specialist,<em> Nudge Management</em> contains the tools you need to optimize your work environment and boost employee engagement. Win-win.</p> 03 <p>Drawing on the latest research in Behavioral Science, this book will help you improve your understanding of what really makes us do what we do at work. It will help you make better decisions, and give you the tools to build a physical and psychological environment that will benefit your company. Little Nudges can make big differences.</p> <p>The first part of the book takes a look at what we've learned about human reactions from findings in Behavioral Science, and how they can be used to pinpoint what gets in the way of successful performance at work (decision-making, personal efficiency, etc.). In the second part, you will learn how to create a physical and psychological environment that increases individual performance and triggers effective and cross-disciplinary teamwork. The third and final part will give you insight and tools to bring about positive collective behavior.</p> <p>Whether you are a company manager, an employee, or a human resources specialist,<em> Nudge Management</em> contains the tools you need to optimize your work environment and boost employee engagement. Win-win.</p> 02 How can you boost your employees' engagement and promote a positive team spirit? How can you establish a physical and mental atmosphere in the workplace that generates well-being and ensures managers make good decisions? How can you make your company more efficient? 04 <p>Introduction: The incentive revolution<br /> <strong>I. Using behavioral science to solve business and societal challenges</strong><br /> 01.Behavioral science: From Homo economicus to Homo psychologicus<br /> 02.The four challenges of behavioral science in the workplace: cognitive biases in action<br /> 03.What really generates engagement</p> <p><strong>II. Creating the pillars for individual effectiveness and performance</strong><br /> 04.Being effective at work: From organization to state of mind<br /> 05.First key incentive: A workplace geared towards well-being<br /> 06.An engaging psychological environment: inciting through leadership and progressive management</p> <p><strong>III. Encouraging groups to adopt winning behavior</strong><br /> 07.A basic requirement: talents that can work together<br /> 08.Encouraging innovation and lifelong learning<br /> 09.Applying Nudge management to any business challenge</p> <p>Conclusion: I have a dream…</p> 08 <p>Le nudge a d'abord ete applique pour améliorer l'efficacité des politiques publiques Puis les marques s'en sont emparées pour améliorer I'efficacité de leurs actions et concilier marketing et RSE. Le management aussi s'inspire de l'économiecomportementale et du nudge pour créer de l'engagement, du bien-être et de la performance au travail. Le nudge management est le sujet du nouveau livre d'Eric Singler,directeur général de BVA et expert de I'économie comportementale. Le nudge appliquéau management consiste àinciter les collaborateurs àfaire le bon choix, celui qui leur profitera comme àleur entreprise. Grâce aux<br /> sciences comportementales appliquées aux ressources humaines, il permet d'accompagner les transformations des organisations et d'accentuer les performances, le bien-être et la qualitéde vie au travail. ll permet de générer de la motivation pour bien faire travailler ensemble en cassant les silos organisationnels.</p> La revue des marques 23 01 https://www.pearson.fr/resources/titles/27440100157970/extras/6716_Contents.pdf 23 01 https://www.pearson.fr/resources/titles/27440100157970/extras/6716_Preface.pdf 23 01 https://www.pearson.fr/resources/titles/27440100157970/extras/6716_Introduction.pdf 06 03 01 https://www.pearson.fr/resources/titles/27440100157970/images/d1212f6eac995eb9cdd687fb6303a2f0/HIGHQ/9782326056213.jpg 20181019 07 03 01 https://www.pearson.fr/resources/titles/27440100157970/images/d1212f6eac995eb9cdd687fb6303a2f0/THUMBNAIL/9782326056213.jpg 20181019 02 https://www.pearson.fr/livre/?GCOI=27440100157970 Prix des adhérents M&M (Maison du Management) du meilleur ouvrage "Le management par un manager" 2018 2018 06 3052396570015 Pearson 01 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 20190104 2019 01 FR PF GP GY MQ MC YT 13 03 9782744067167