Pearson France onixsuitesupport@onixsuite.com 20260315 eng

COM.ONIXSUITE.9781292433165 03 01 Pearson France 01 SKU V3165 02 1292433167 03 9781292433165 15 9781292433165 DG 002 Web PDF 01 GCOI 27440100051510 1 A01 Gary Armstrong Armstrong, Gary Gary Armstrong <p><strong>Gary Armstrong</strong> est professeur émérite de marketing en premier cycle à la Kenan-Flagler Business School de l'université de Caroline du Nord. Il est diplômé en gestion (université Wayne State, Detroit) et docteur en marketing (Ph. D.) de la Northwestern University (Chicago). Il a contribué à de nombreux articles dans des revues de premier plan.</p> 2 A01 Philip Kotler Kotler, Philip Philip Kotler <p><strong>Philip Kotler </strong>est professeur de marketing international à la Northwestern University. Titulaire d'un Master of Science de l’université de Chicago et d’un Ph.D. du MIT, il a écrit de nombreux livres, articles et travaux de recherche qui font de lui l’expert incontesté de la discipline.</p> US 15 01 eng BUS043000 KJS 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 01 <p>The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.</p> 03 <p>The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.</p> 02 Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies 06 03 01 https://www.pearson.fr/resources/titles/27440100051510/images/3ae61e77e832062a4e9ce4956b303937/HIGHQ/9781292433165.jpg 20231120 07 03 01 https://www.pearson.fr/resources/titles/27440100051510/images/3ae61e77e832062a4e9ce4956b303937/THUMBNAIL/9781292433165.jpg 20231120 08 02 01 https://www.pearson.fr/resources/persons/12903.gif 02 https://www.pearson.fr/livre/?GCOI=27440100051510 06 3052396570015 Pearson 01 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 20220328 2022 06 3052396570015 Pearson France 01 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 20 01 02 02 1 02 49.99 EUR