Pearson France onixsuitesupport@onixsuite.com 20260719 eng

COM.ONIXSUITE.9781292409320 03 01 Pearson France 01 SKU V932 02 1292409320 03 9781292409320 15 9781292409320 DG 002 Web PDF 01 GCOI 27440100086240 1 A01 Kenneth Laudon Laudon, Kenneth Kenneth Laudon <p><strong>Kenneth Laudon</strong> est professeur de systèmes d'information à la Stern School of Business de l’université de New York. Il a par ailleurs écrit plus de dix livres sur les systèmes d’information, le commerce électronique et le management des organisations.</p> 2 A01 Carol Traver Traver, Carol Carol Traver 17 01 eng BUS000000 KJ 29 2012 3177 MANAGEMENT, GESTION ET ECONOMIE D'ENTREPRISE 12 KJE 24 www.pearson.fr Innovation 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 24 www.pearson.fr Stratégie / Innovation 01 05 01 <p>Lively and fun to read, <em>E-commerce 2021: Business, Technology, and Society</em> is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.</p> 03 <p>Lively and fun to read, <em>E-commerce 2021: Business, Technology, and Society</em> is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.</p> 02 For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today. 06 03 01 https://www.pearson.fr/resources/titles/27440100086240/images/ec7ef75f2cd16ee29bc709fd3c655e1e/HIGHQ/9781292409320.jpg 20211110 07 03 01 https://www.pearson.fr/resources/titles/27440100086240/images/ec7ef75f2cd16ee29bc709fd3c655e1e/THUMBNAIL/9781292409320.jpg 20211110 02 https://www.pearson.fr/livre/?GCOI=27440100086240 06 3052396570015 Pearson 01 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 20210701 2021 06 3052396570015 Pearson France 01 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 20 01 02 02 1 02 49.99 EUR