Pearson France onixsuitesupport@onixsuite.com 20260309 eng

COM.ONIXSUITE.9781292327938 03 01 Pearson France 01 SKU V793 02 1292327936 03 9781292327938 15 9781292327938 DG 002 Web PDF 01 GCOI 27440100976860 1 A01 Patrick De Pelsmacker De Pelsmacker, Patrick Patrick De Pelsmacker 2 A01 Maggie Geuens Geuens, Maggie Maggie Geuens 3 A01 Joeri Van Den Bergh Van Den Bergh, Joeri Joeri Van Den Bergh 7 01 eng BUS000000 KJ 29 2012 3177 MANAGEMENT, GESTION ET ECONOMIE D'ENTREPRISE 10 BUS043000 12 KJS 24 www.pearson.fr Communication 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 29 juillet 2013 3187 Marketing 01 05 01 <p><em>Marketing Communications: A European Perspective, 7th Edition</em>, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. </p> 03 <p><em>Marketing Communications: A European Perspective, 7th Edition</em>, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. </p> 02 Learn the techniques and applications of marketing communications in a European context. 07 03 01 https://www.pearson.fr/resources/titles/27440100976860/images/8169b55ce364415af6b6dc07fb5fb847/THUMBNAIL/9781292327938.jpg 20211110 02 https://www.pearson.fr/livre/?GCOI=27440100976860 Pearson 01 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 20210212 2021 06 3052396570015 Pearson France 01 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 20 01 02 02 1 02 49.99 EUR