Pearson France onixsuitesupport@onixsuite.com 20260609 eng

COM.ONIXSUITE.9781292304083 03 01 Pearson France 01 SKU V30408 02 1292304081 03 9781292304083 15 9781292304083 DG 002 Web PDF 01 GCOI 27440100645480 1 A01 Mark Green Green, Mark Mark Green 10 01 eng BUS043000 KJS 20 marketing 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 01 05 01 <p><b>Familiarizes students with global marketing and the global business environment</b></p> <p><b><i>Global Marketing's </i></b>environmental and strategic approach outlines the major dimensions of the global business environment for students. The <b>10th Edition </b>brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. <i>Global Marketing</i> offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.</p> 03 <p><b>Familiarizes students with global marketing and the global business environment</b></p> <p><b><i>Global Marketing's </i></b>environmental and strategic approach outlines the major dimensions of the global business environment for students. The <b>10th Edition </b>brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. <i>Global Marketing</i> offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.</p> 02 For courses in global marketing. 07 03 01 https://www.pearson.fr/resources/titles/27440100645480/images/3535fe1ed017a0632931c06769692cc4/THUMBNAIL/9781292304083.jpg 20200402 02 https://www.pearson.fr/livre/?GCOI=27440100645480 06 3052396570015 Pearson 01 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 20190909 2019 06 3052396570015 Pearson France 01 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 20 01 02 02 1 02 49.99 EUR