Pearson France onixsuitesupport@onixsuite.com 20260309T1812Z eng

COM.ONIXSUITE.9782326002333 03 01 Pearson France 01 SKU F0233 02 2326002334 03 9782326002333 15 9782326002333 00 BC 01 9.45 in 02 6.69 in 01 24 cm 02 17 cm 01 01 Innovation is a game! The Cubification Method 1 A01 01 Onixsuite Contributor ID 18174 Hélène Michel Michel, Hélène Hélène Michel Hélène Michel est professeur de management de l'innovation et game designer à Grenoble École de Management. Depuis plus de 10 ans, elle développe des jeux pour soutenir l’innovation et inspirer l’entrepreneuriat. Conférencière et consultante, elle travaille en collaboration avec le Massachusetts Institute of Technology et de grands laboratoires. Les serious games qu’elle a développés sont reconnus internationalement (MBA Innovation Awards, Reimagine Education). Elle ne se déplace jamais sans son Rubik’s Cube ! 01 eng 00 176 03 10 BUS000000 12 KJD 20 innovation; cubification; jeu 24 www.pearson.fr Innovation 24 www.pearson.fr Stratégie 24 www.pearson.fr Stratégie / Innovation 29 2012 3177 MANAGEMENT, GESTION ET ECONOMIE D'ENTREPRISE 29 2012 3190 Stratégie 01 06 03 00 How to make the innovation process more stimulating and playful? How to represent your challenge in a tangible and manipulated form? How can you imagine new offers for your organisation or new trajectories for yourself? What if, instead of writing down your ideas, you put them into game? This book proposes an original and operational method to gamify the innovation process, to promote the teams' involvement and to bring out many feasible, original or even disruptive ideas. The method will allow you to generate ideas based on 6 dimensions –one dimension for each side of the cube– representing the essential components of your new product or service offer: • Users: For which types of customers (people or organisations) do you create the product or service? • Places: Where will you deliver your offer? What type of space is most suitable to use it? • Resources: What are your key resources to build your offer? • Game changers: What scenarios could change or differentiate your offer? • Advantages: What is the advantage that your product or service provides to the user? • Revenue stream: How will you make your business model sustainable? Bringing together gaming, creativity and storytelling, the Cubification Method has already been used by thousands of people: Engie, Suez, BnF, Maped, Capgemini, Somfy, etc. Used in personal development, entrepreneurship, business development or training, the method has been tested on extremely varied playgrounds: incubators, universities, small and major enterprises, as well as large international organisations and NGOs. Playful and richly illustrated, the book sets out the principles of the method and many tips to apply it. The real cases –The Playgrounds– proposed at the end of the book are a source of inspiration and make the best practices accessible to all. With this book, you will identify the mechanisms of the game that promote creativity and learn, step by step, to set up the Cubification Method in the context that interests you. 02 00 You want to innovate? You like the game but you never managed to solve a Rubik's cube? Good news, this method is made for you! 04 00 Introduction I. The principles of gamification for businesess 01. Illustrated Principles of Gamification 02. Games Mechanisms: Theoretical Foundations 03. The Challenges of Gamification in Management II. The Cubification Method 04. Founding Principles of the Cubification Method 05. The Key Steps of the Method 06. Organisation of a Session III. Playgrounds 07. Personal Development: Re-Think your Career 08. Entrepreneurship: Create the First Offer of your Start-Up 09. Business Development: Develop your Business Offer 10. Change Management: Foster Creativity in Your Team 11. Innovation Training: Develop Skills and Inspire Entrepreneurship 12. Innovation Consultancy: Guide Organisations in Their Transformation 13. Open Innovation: Open Up Your Innovation Strategy References 01 00 03 02 01 D502 02 1400 03 1763 06 51e7bc30c29de45b9038d2ae9a3825a5 07 702558 https://www.pearson.fr/resources/titles/27440100712850/images/21ebe39bb45d76e5c3b4d7e86a9f134e/HIGHQ/9782326002333.jpg 17 20181106T1031Z 02 01 D502 02 125 03 157 06 2e59182f610454dd0de64b8a2c8d2533 07 19003 https://www.pearson.fr/resources/titles/27440100712850/images/21ebe39bb45d76e5c3b4d7e86a9f134e/THUMBNAIL/9782326002333.jpg 17 20181106T1031Z 04 00 03 06 18174 Onixsuite Contributor ID 02 01 D502 https://www.pearson.fr/resources/persons/18174.jpg 06 3052396570015 Pearson 01 01 Dilicom PEARSON 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 01 20181207 11 20181207 01 BE FR GF GP MQ MC RE 02 01 GCOI 27440100712850 11 03 9782326001480 06 03 9782326056244 WORLD 00 06 06 3019000100000 MDS 01 60 81 87 00 01 64 59 30 63 aline.rouffignac@mdsfrance.fr 01 1 30 04 02 02 UNIV 02 29.00 01 R 5.50 27.49 1.51 EUR