Pearson France onixsuitesupport@onixsuite.com 20260810T1446Z eng

COM.ONIXSUITE.9781292434513 03 01 Pearson France 01 SKU V451 02 1292434511 03 9781292434513 15 9781292434513 00 EA E131 01 01 01 Marketing Real People, Real Choices, Global Edition 1 A01 01 Onixsuite Contributor ID 13401 Michael Solomon Solomon, Michael Michael Solomon <p><strong>Michael R. Solomon </strong>est professeur de marketing et directeur du centre de recherches sur la consommation à Saint Joseph's University à Philadelphie. Ses recherches portent en particulier sur les habitudes de consommation et les stratégies de marque. Il a travaillé comme consultant pour Calvin Klein, Intel, Procter & Gamble et Microsoft sur des problématiques de consommation et de stratégie marketing.</p> 2 A01 01 Onixsuite Contributor ID 15395 Greg Marshall Marshall, Greg Greg Marshall 3 A01 01 Onixsuite Contributor ID 15396 Elnora Stuart Stuart, Elnora Elnora Stuart 11 01 eng 10 BUS043000 12 KJS 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 03 00 <p>People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what's happening in the world of marketing today.</p> 02 00 For undergraduate principles of marketing courses. Companies don't make decisions 01 00 03 02 01 D502 02 1566 03 1223 06 84fc38857c62011a73ef5352b28a699c 07 290023 https://www.pearson.fr/resources/titles/27440100919510/images/60cab8d25a3d32111c3290219c0b872b/HIGHQ/9781292434513.jpg 17 20231120T1051Z 02 01 D502 02 160 03 125 06 0cb6dc137a9cf9b9d5856f5b4311ac18 07 29126 https://www.pearson.fr/resources/titles/27440100919510/images/60cab8d25a3d32111c3290219c0b872b/THUMBNAIL/9781292434513.jpg 17 20231120T1051Z 06 3052396570015 Pearson 01 01 Dilicom PEARSON 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 01 20220504 11 20220504 02 01 GCOI 27440100919510 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 00 01 06 3052396570015 Pearson France 20 01 02 02 1 02 49.99 EUR