Pearson France onixsuitesupport@onixsuite.com 20260411T0521Z eng

COM.ONIXSUITE.9781292433165 03 01 Pearson France 01 SKU V3165 02 1292433167 03 9781292433165 15 9781292433165 00 EA E131 01 01 Marketing An Introduction, Global Edition 1 A01 01 Onixsuite Contributor ID 17321 Gary Armstrong Armstrong, Gary Gary Armstrong <p><strong>Gary Armstrong</strong> est professeur émérite de marketing en premier cycle à la Kenan-Flagler Business School de l'université de Caroline du Nord. Il est diplômé en gestion (université Wayne State, Detroit) et docteur en marketing (Ph. D.) de la Northwestern University (Chicago). Il a contribué à de nombreux articles dans des revues de premier plan.</p> 2 A01 01 Onixsuite Contributor ID 12903 Philip Kotler Kotler, Philip Philip Kotler <p><strong>Philip Kotler </strong>est professeur de marketing international à la Northwestern University. Titulaire d'un Master of Science de l’université de Chicago et d’un Ph.D. du MIT, il a écrit de nombreux livres, articles et travaux de recherche qui font de lui l’expert incontesté de la discipline.</p> 04 US 15 01 eng 10 BUS043000 12 KJS 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 03 00 <p>The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.</p> 02 00 Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies 01 00 03 02 01 D502 02 1566 03 1224 06 53c7fa893f319a253e7775753efa35b3 07 422107 https://www.pearson.fr/resources/titles/27440100051510/images/3ae61e77e832062a4e9ce4956b303937/HIGHQ/9781292433165.jpg 17 20231120T1039Z 02 01 D502 02 160 03 125 06 c49589a53c5d4271150f013252b36c7d 07 32483 https://www.pearson.fr/resources/titles/27440100051510/images/3ae61e77e832062a4e9ce4956b303937/THUMBNAIL/9781292433165.jpg 17 20231120T1039Z 04 00 03 06 12903 Onixsuite Contributor ID 02 01 D501 https://www.pearson.fr/resources/persons/12903.gif 06 3052396570015 Pearson 01 01 Dilicom PEARSON 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 01 20220328 11 20220328 02 01 GCOI 27440100051510 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 00 01 06 3052396570015 Pearson France 20 01 02 02 1 02 49.99 EUR