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<BiographicalNote textformat="02" language="fre">&#60;p&#62;&#60;b&#62;Richard Whittington &#60;/b&#62;est professeur de management stratégique à la Saïd Business School et Millman Fellow au New College de l'université de Oxford. Il est l'auteur ou le coauteur de neuf ouvrages et a publié de nombreux articles. Ses recherches portent sur la pratique de la stratégie et sur le management international.&#60;/p&#62;</BiographicalNote> 
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<BiographicalNote textformat="02" language="fre">&#60;p&#62;&#60;strong&#62;Gerry Johnson &#60;/strong&#62;est professeur émérite de management stratégique à la School of Management de l'université de Lancaster (Royaume-Uni). Il est l'auteur de nombreux ouvrages, a publié dans les meilleures revues de management et intervient régulièrement dans des conférences académiques internationales.&#60;/p&#62;</BiographicalNote> 
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<Text textformat="02" language="eng">&#60;p&#62;This all-in-one eBook offers leading textbook content and a range of digital tools, with integrated resources designed to support your learning.&#60;/p&#62;
&#60;p&#62;With eBooks, you can:&#60;/p&#62;
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&#60;li&#62;Customise how you study and add your own notes, bookmarks, and highlights directly in their eBook&#60;/li&#62;
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<Text language="eng">The market-leading text featuring the most up-to-date strategy concepts, now available in a practical eBook format</Text>
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<Text textformat="02">&#60;h4&#62;Brief Contents&#60;/h4&#62;
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&#60;li&#62;Illustrations and Thinking Differently&#60;/li&#62;
&#60;li&#62;List of figures&#60;/li&#62;
&#60;li&#62;List of tables&#60;/li&#62;
&#60;li&#62;Preface&#60;/li&#62;
&#60;li&#62;Exploring Strategy features&#60;/li&#62;
&#60;li&#62;Exploring Strategy Online&#60;/li&#62;
&#60;li&#62;Digital Courseware&#60;/li&#62;
&#60;li&#62;Chapter 1 Introducing strategy&#60;/li&#62;
&#60;li&#62;Chapter 2 Working with strategy&#60;/li&#62;
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&#60;h4&#62;Part I The strategic position&#60;/h4&#62;
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&#60;li&#62;Introduction to Part I&#60;/li&#62;
&#60;li&#62;Chapter 3 Macro-environment analysis&#60;/li&#62;
&#60;li&#62;Chapter 4 Industry and sector analysis&#60;/li&#62;
&#60;li&#62;Chapter 5 Resources and capabilities analysis&#60;/li&#62;
&#60;li&#62;Chapter 6 Purpose and stakeholders&#60;/li&#62;
&#60;li&#62;Chapter 7 Culture and strategy&#60;/li&#62;
&#60;li&#62;Commentary on Part I The strategy lenses&#60;/li&#62;
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&#60;h4&#62;Part II Strategic choices&#60;/h4&#62;
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&#60;li&#62;Introduction to Part II&#60;/li&#62;
&#60;li&#62;Chapter 8 Business strategy and models&#60;/li&#62;
&#60;li&#62;Chapter 9 Corporate strategy&#60;/li&#62;
&#60;li&#62;Chapter 10 International strategy&#60;/li&#62;
&#60;li&#62;Chapter 11 Entrepreneurship and innovation&#60;/li&#62;
&#60;li&#62;Chapter 12 Mergers, acquisitions and alliances&#60;/li&#62;
&#60;li&#62;Commentary on Part II Strategic choices&#60;/li&#62;
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&#60;h4&#62;Part III Strategy in action&#60;/h4&#62;
&#60;ul&#62;
&#60;li&#62;Introduction to Part III&#60;/li&#62;
&#60;li&#62;Chapter 13 Evaluating strategies&#60;/li&#62;
&#60;li&#62;Chapter 14 Strategy development processes&#60;/li&#62;
&#60;li&#62;Chapter 15 Implementing strategy&#60;/li&#62;
&#60;li&#62;Chapter 16 Leadership and strategic change&#60;/li&#62;
&#60;li&#62;Chapter 17 The practice of strategy&#60;/li&#62;
&#60;li&#62;Commentary on Part III Strategy in action&#60;/li&#62;
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