Pearson France onixsuitesupport@onixsuite.com 20260712T1733Z eng

COM.ONIXSUITE.9781292409320 03 01 Pearson France 01 SKU V932 02 1292409320 03 9781292409320 15 9781292409320 00 EA E131 01 10 01 02 Global Edition / English textbooks 01 01 E-commerce 2021-2022: business, technology, Society Global Edition 1 A01 01 Onixsuite Contributor ID 13377 Kenneth Laudon Laudon, Kenneth Kenneth Laudon <p><strong>Kenneth Laudon</strong> est professeur de systèmes d'information à la Stern School of Business de l’université de New York. Il a par ailleurs écrit plus de dix livres sur les systèmes d’information, le commerce électronique et le management des organisations.</p> 2 A01 01 Onixsuite Contributor ID 17764 Carol Traver Traver, Carol Carol Traver 17 01 eng 10 BUS000000 12 KJ 12 KJE 24 www.pearson.fr Innovation 24 www.pearson.fr Manuels et lecture complémentaires 24 www.pearson.fr Marketing 24 www.pearson.fr Marketing & Communication 24 www.pearson.fr Stratégie / Innovation 29 2012 3177 MANAGEMENT, GESTION ET ECONOMIE D'ENTREPRISE 01 05 03 00 <p>Lively and fun to read, <em>E-commerce 2021: Business, Technology, and Society</em> is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.</p> 02 00 For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today. 01 00 03 02 01 D502 02 864 03 648 06 bb3a70d552f034003cc3f758c492da74 07 333998 https://www.pearson.fr/resources/titles/27440100086240/images/ec7ef75f2cd16ee29bc709fd3c655e1e/HIGHQ/9781292409320.jpg 17 20211110T1337Z 02 01 D502 02 167 03 125 06 aa89f5fb621bc0cd0ccfb5e677ed3cf8 07 18650 https://www.pearson.fr/resources/titles/27440100086240/images/ec7ef75f2cd16ee29bc709fd3c655e1e/THUMBNAIL/9781292409320.jpg 17 20211110T1337Z 06 3052396570015 Pearson 01 01 Dilicom PEARSON 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 01 20210701 11 20210701 02 01 GCOI 27440100086240 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 00 01 06 3052396570015 Pearson France 20 01 02 02 1 02 49.99 EUR