Pearson France onixsuitesupport@onixsuite.com 20261015T0451Z eng

COM.ONIXSUITE.9781292402741 03 01 Pearson France 01 SKU V274 02 1292402741 03 9781292402741 15 9781292402741 00 EA E131 01 01 01 Research Methods for Business Students 1 A01 01 Onixsuite Contributor ID 15066 Mark Saunders Saunders, Mark Mark Saunders Marc Saunder a fondé Nexmove, un cabinet d'outplacement, en 2004. Il est également président de Syntec Conseil en Évolution Professionnelle. 2 A01 01 Onixsuite Contributor ID 18571 Philip Lewis Lewis, Philip Philip Lewis 3 A01 01 Onixsuite Contributor ID 18572 Adrian Thornhill Thornhill, Adrian Adrian Thornhill 9 01 eng 10 BUS108000 12 KJT 24 www.pearson.fr Économie & Gestion 24 www.pearson.fr Manuels et lecture complémentaires 03 00 With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook if you are conducting a research-led project or dissertation. <h4>Ranked as the most highly cited text in Business, Marketing, Accounting & Economics!</h4> Written by experts, the textbook includes a range of updated and new features and self-study prompts to allow you to self-reflect and apply your knowledge to your own project. With a comprehensive glossary of over 750 research-related terms and the latest <a href="https://media.pearsoncmg.com/intl/ema/ema_uk_he_saunders_resmeths_9/cw/index.php" target="_blank">Companion Website</a> providing online datasets, test questions and more case studies, you will also gain a deeper understanding of the relevant concepts and definitions. From critically reviewing the literature and designing your research all the way to its completion, the book will guide you through the entire research process and will help you answer key questions such as: <ul> <li>How do I generate a research idea and design my research?</li> <li>How do I review the literature critically?</li> <li>Why is research philosophy relevant to my research?</li> <li>How do I collect and analyse my data?</li> <li>When and what do I need to write?</li> <li>How can I do research virtually?</li> </ul> 02 00 The market-leading textbook that offers clear, robust and pragmatic guidance to your research project 04 00 <ol> <li>Research, reflective diaries and the purpose of this book</li> <li>Generating a research idea and developing your research proposal</li> <li>Critically reviewing the literature</li> <li>Understanding research philosophy and approaches to theory development</li> <li>Formulating the research design</li> <li>Negotiating access and research ethics</li> <li>Selecting samples</li> <li>Obtaining and evaluating secondary data</li> <li>Collecting primary data using observation</li> <li>Collecting primary data using interviews and diaries</li> <li>Collecting primary data using questionnaires</li> <li>Analysing data quantitatively</li> <li>Analysing data qualitatively</li> <li>Writing and presenting the project report</li> </ol> 01 00 03 02 01 D502 02 170 03 125 06 6292d83549f21d9faf2e5366e42a4442 07 21109 https://www.pearson.fr/resources/titles/27440100277240/images/a4396f61160d9bfa1ea9114dacd37247/THUMBNAIL/9781292402741.jpg 17 20231120T1502Z 04 00 03 06 15066 Onixsuite Contributor ID 02 01 D501 https://www.pearson.fr/resources/persons/15066.gif 06 3052396570015 Pearson 01 01 Dilicom PEARSON 06 3052396570015 Pearson 01 www.pearson.fr http://www.pearson.fr 04 01 20230323 11 20230323 02 01 GCOI 27440100277240 AD AT BE BG HR CY CZ DK EE FI FR GF PF DE GI GR GP HU IS IE IT LV LI LT LU MT MQ MC NL NC NO OM PL PT RE RO RU ES PM SE CH UA GB VA HM MK TF YT BL GG IM JE 00 01 06 3052396570015 Pearson France 20 01 02 02 1 02 49.99 EUR