Understanding Psychology: Pearson New International Edition


10e édition

Egalement disponible sur iBookstore, Kobobooks, etc.


This book explores how new ideas can be transformed into successful businesses, through the nurturing of Business Incubators.

But what is a Business Incubator? The answers come from experts from ESCP Europe, a leading business management institution in Europe, and from the Arthur D. Little consulting firm. The two have joined forces to publish this wide-ranging, detailed account of how and where in the world the concept works best.

Start-up companies cobbled together by young entrepreneurs are placed under one roof in order to share services and resources. This allows them to play major roles in IT, life sciences, industry and a host of other fields in both developing and developed countries.

How does Business Incubation (BI) work? How do young entrepreneurs, often operating on a shoestring, succeed in attracting major financing from the public or private sectors, or from public-private-partnerships (PPPs)? Some make it all the way to the stock market, while others crash.

Never before has global BI been so well documented in a single book. This is a must-read for all those already involved in making the world a bigger and better, and perhaps more profitable place, and also for those about to graduate and seeking to take the next step.


VitalSource eBook (VitalBook) - En anglais 55,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
10
Auteur
Charles G. Morris, Dr. Albert A. Maisto,
Langue
anglais
BISAC Subject Heading
PSY000000 PSYCHOLOGY > JNF025000 JUVENILE NONFICTION / History
BIC subject category (UK)
JM Psychology > YQH Educational: History
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
03 décembre 2010
Subject Scheme Identifier Code
Classification thématique Thema: Documentaires jeunesse : histoire et passé
Classification thématique Thema: Psychologie

VitalSource eBook


Date de publication
28 octobre 2013
ISBN-13
9781292054544
Ampleur
Nombre de pages de contenu principal : 616
Code interne
1292054549
Protection technique e-livre
DRM

Google Livres Aperçu


Publier un commentaire sur cet ouvrage

Sommaire


In this Section:

1. Brief Table of Contents

2. Full Table of Contents

 

1. BRIEF TABLE OF CONTENTS

 

Chapter 1   The Science of Psychology

Chapter 2   The Biological Basis of Behavior

Chapter 3     Sensation and Perception

Chapter 4  States of Consciousness

Chapter 5     Learning

Chapter 6  Memory

Chapter 7     Cognition and Mental Abilities

Chapter 8  Motivation and Emotion

Chapter 9  Life-Span Development

Chapter 10   Personality

Chapter 11   Stress and Health Psychology

Chapter 12   Psychological Disorders

Chapter 13      Therapies

Chapter 14 Social Psychology 

Appendix A   Measurement and Statistical Methods
Appendix B   Psychology Applied to Work

2. FULL TABLE OF CONTENTS

 

Chapter 1: The Science of Psychology

What is Psychology?

The Growth of Psychology

Human Diversity

Research Methods in Psychology

Ethics and Psychology

Research on Humans and Animals

Careers in Psychology

 

Chapter 2: The Biological Basis of Behavior

Neurons: The Messengers

The Central Nervous System

The Peripheral Nervous System

The Endocrine System

Genes, Evolution, and Behavior

 

Chapter 3: Sensation and Perception

The Nature of Sensation

Vision

Hearing

The Other Senses

Perception

 

Chapter 4: States of Consciousness

Sleep

Dreams

Drug-altered Consciousness

Meditation and Hypnosis

 

Chapter 5: Learning

Classical Conditioning

Operant Conditioning

Factors Shared by Classical and Operant Conditioning

Cognitive Learning

 

Chapter 6: Memory

The Sensory Registers

Short Term Memory

Long Term Memory

The Biology of Memory

Forgetting

Special Topics in Memory

 

Chapter 7: Cognition and Mental Abilities

Building Blocks of Thought

Language, Thought, and Culture

Nonhuman Thought and Language

Problem Solving

Decision Making

Multitasking

Intelligence and Mental Abilities

Heredity, Environment, and Intelligence

Creativity

Answers to Problems in the Chapter

Answers to Intelligence Test Questions

 

Chapter 8: Motivation and Emotion

Perspectives on Motivation

Hunger and Thirst

Sex

Other Important Motives

Emotions

Communicating Emotion

 

Chapter 9: Life-Span Development

Methods in Development

Prenatal Development

The Newborn

Infancy and Childhood

Adolescence

Adulthood

Late Adulthood

 

Chapter 10: Personality

Studying Personality

Psychodynamic Theories

Humanistic Personality Theories

Trait Theories

Cognitive-Social Learning Theories

Personality Assessment

 

Chapter 11: Stress and Health Psychology

Sources of Stress

Coping with Stress

How Stress Affects Health

Staying Healthy

Extreme Stress

The Well-Adjusted Person

 

Chapter 12: Psychological Disorders

Perspectives on Psychological Disorders

Mood Disorders

Anxiety Disorders

Psychosomatic and Somatoform Disorders

Dissociative Disorders

Sexual and Gender-Identity Disorders

Personality Disorders

Schizophrenic Disorders

Childhood Disorders

Gender and Cultural Differences in Psychological Disorders

 

Chapter 13: Therapies

Insight Therapies

Behavior Therapies

Cognitive Therapies

Group Therapies

Effectiveness of Psychotherapy

Biological Treatments

Institutionalization and Its Alternatives

Client Diversity and Treatment

 

Chapter 14: Social Psychology

Social Cognition

Attitudes

Social Influence

Social Action

 

Appendix A: Measurement and Statistical Methods
Scales of Measurement
Measurements of Central Tendency
The Normal Curve
Measures of Correlation
Using Statistics to Make Predictions
Using Meta-Analysis in Psychological Research

Appendix B: Psychology Applied to Work
Matching People to Jobs
Measuring Performance on the Job
Issues of Fairness in Employment
Behavior within Organizations
Organizational Culture
Organizational Attitudes


Avez-vous une question à nous poser ?