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This book explores how new ideas can be transformed into successful businesses, through the nurturing of Business Incubators.
But what is a Business Incubator? The answers come from experts from ESCP Europe, a leading business management institution in Europe, and from the Arthur D. Little consulting firm. The two have joined forces to publish this wide-ranging, detailed account of how and where in the world the concept works best.
Start-up companies cobbled together by young entrepreneurs are placed under one roof in order to share services and resources. This allows them to play major roles in IT, life sciences, industry and a host of other fields in both developing and developed countries.
How does Business Incubation (BI) work? How do young entrepreneurs, often operating on a shoestring, succeed in attracting major financing from the public or private sectors, or from public-private-partnerships (PPPs)? Some make it all the way to the stock market, while others crash.
Never before has global BI been so well documented in a single book. This is a must-read for all those already involved in making the world a bigger and better, and perhaps more profitable place, and also for those about to graduate and seeking to take the next step.
In this Section:
1. Brief Table of Contents
2. Full Table of Contents
1. BRIEF TABLE OF CONTENTS
Chapter 1 The Science of Psychology
Chapter 2 The Biological Basis of Behavior
Chapter 3 Sensation and Perception
Chapter 4 States of Consciousness
Chapter 5 Learning
Chapter 6 Memory
Chapter 7 Cognition and Mental Abilities
Chapter 8 Motivation and Emotion
Chapter 9 Life-Span Development
Chapter 10 Personality
Chapter 11 Stress and Health Psychology
Chapter 12 Psychological Disorders
Chapter 13 Therapies
Chapter 14 Social Psychology
Appendix A Measurement and Statistical Methods
Appendix B Psychology Applied to Work
2. FULL TABLE OF CONTENTS
Chapter 1: The Science of Psychology
What is Psychology?
The Growth of Psychology
Human Diversity
Research Methods in Psychology
Ethics and Psychology
Research on Humans and Animals
Careers in Psychology
Chapter 2: The Biological Basis of Behavior
Neurons: The Messengers
The Central Nervous System
The Peripheral Nervous System
The Endocrine System
Genes, Evolution, and Behavior
Chapter 3: Sensation and Perception
The Nature of Sensation
Vision
Hearing
The Other Senses
Perception
Chapter 4: States of Consciousness
Sleep
Dreams
Drug-altered Consciousness
Meditation and Hypnosis
Chapter 5: Learning
Classical Conditioning
Operant Conditioning
Factors Shared by Classical and Operant Conditioning
Cognitive Learning
Chapter 6: Memory
The Sensory Registers
Short Term Memory
Long Term Memory
The Biology of Memory
Forgetting
Special Topics in Memory
Chapter 7: Cognition and Mental Abilities
Building Blocks of Thought
Language, Thought, and Culture
Nonhuman Thought and Language
Problem Solving
Decision Making
Multitasking
Intelligence and Mental Abilities
Heredity, Environment, and Intelligence
Creativity
Answers to Problems in the Chapter
Answers to Intelligence Test Questions
Chapter 8: Motivation and Emotion
Perspectives on Motivation
Hunger and Thirst
Sex
Other Important Motives
Emotions
Communicating Emotion
Chapter 9: Life-Span Development
Methods in Development
Prenatal Development
The Newborn
Infancy and Childhood
Adolescence
Adulthood
Late Adulthood
Chapter 10: Personality
Studying Personality
Psychodynamic Theories
Humanistic Personality Theories
Trait Theories
Cognitive-Social Learning Theories
Personality Assessment
Chapter 11: Stress and Health Psychology
Sources of Stress
Coping with Stress
How Stress Affects Health
Staying Healthy
Extreme Stress
The Well-Adjusted Person
Chapter 12: Psychological Disorders
Perspectives on Psychological Disorders
Mood Disorders
Anxiety Disorders
Psychosomatic and Somatoform Disorders
Dissociative Disorders
Sexual and Gender-Identity Disorders
Personality Disorders
Schizophrenic Disorders
Childhood Disorders
Gender and Cultural Differences in Psychological Disorders
Chapter 13: Therapies
Insight Therapies
Behavior Therapies
Cognitive Therapies
Group Therapies
Effectiveness of Psychotherapy
Biological Treatments
Institutionalization and Its Alternatives
Client Diversity and Treatment
Chapter 14: Social Psychology
Social Cognition
Attitudes
Social Influence
Social Action
Appendix A: Measurement and Statistical Methods
Scales of Measurement
Measurements of Central Tendency
The Normal Curve
Measures of Correlation
Using Statistics to Make Predictions
Using Meta-Analysis in Psychological Research
Appendix B: Psychology Applied to Work
Matching People to Jobs
Measuring Performance on the Job
Issues of Fairness in Employment
Behavior within Organizations
Organizational Culture
Organizational Attitudes