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The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate–whether in multimillion-dollar business deals or personal interactions. For undergraduate and graduate-level business courses that cover the skills of negotiation.
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A Complete Study Guide, 10e édition
Written by Elaine Marieb, this study guide can be used independently or in conjunction with any A&P book. It is designed to help students get the most out of their A&P classes and consists of a variety of activities that will engage students while helping them learn anatomy & physiology.
Tracy Tuten, Michael Solomon
Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Biopsychology is an introduction to the study of the biology of behavior; it focuses on the neural mechanisms of psychological processes. The defining feature of Biopsychology is its unique combination of cutting-edge biopsychological science and student-oriented discourse.
TIPS for Managing People at Work, 6e édition
Philip Hunsaker, Stephen Robbins
An applied approach to developing and practicing interpersonal skills. The sixth edition includes several new pedagogical tools–such as self-assessment quizzes, exercises, cases, etc.–and information on the importance and usage of social networking.
A Practical Guide, 6e édition
Using Econometrics: A Practical Guide provides students with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginner econometrics students.
Joseph F. Hair, William C. Black
For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. For graduate and upper-level undergraduate marketing research courses.
Todd Mooradian, Kurt Matzler
An all-purpose approach to strategic marketing management.
Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. For highly applied undergraduate and graduate marketing management or strategy courses.
Luis Gomez-Mejia, David Balkin
Concepts & Connections, 7e édition
Martha Taylor, Eric Simon
Campbell Biology always accurate, always current, and always the most pedagogically innovative non-majors biology text. This bestselling text has undergone an extensive revision to make biology even more approachable with increased use of analogies, real world examples, and more conversational language.
Judy Strauss, Raymond Frost
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material. For courses in Internet Marketing or E-marketing.
For first-year graduate courses in Econometrics for Social Scientists. This text serves as a bridge between an introduction to the field of econometrics and the professional literature for graduate students in the social sciences, focusing on applied econometrics and theoretical concepts.
Livre seul, 2e édition
Cet ouvrage s'adresse tant aux étudiants en sciences de la nature qu'aux étudiants en sciences humaines et aborde tous les sujets habituellement couverts dans un cours de calcul intégral.
Peggy A. Lambing, Charles R. Kuehl
Theory and Practice, 4e édition
Don E. Waldman, Elizabeth J. Jensen
The Business School Edition, 3e édition
The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader.