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Biopsychology is an introduction to the study of the biology of behavior; it focuses on the neural mechanisms of psychological processes. The defining feature of Biopsychology is its unique combination of cutting-edge biopsychological science and student-oriented discourse.
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Courtland Bovee, John V Thill
This text addresses the new-media skills that employees are expected to have in today's business environment. It presents these technologies in the context of proven communication strategies and essential business English skills. For Business Communication courses.
David Levine, Mark Berenson
A student-friendly approach that shows how statistics work in each area of business. The sixth edition has been updated to reflect the latest data and information, and now includes a new problem-solving framework to help guide students through the material. For one semester courses in business statistics.
Norean Sharpe, Richard De Veaux
This book is ideal for a one-semester course in business statistics, offering a streamlined presentation of Business Statistics, by Sharpe, De Veaux, and Velleman. The Second Edition provides a wealth of examples and exercises so that the story is always tied to the way statistics is used to make better business decisions.
Concepts & Connections, 7e édition
Martha Taylor, Eric Simon
Campbell Biology always accurate, always current, and always the most pedagogically innovative non-majors biology text. This bestselling text has undergone an extensive revision to make biology even more approachable with increased use of analogies, real world examples, and more conversational language.
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Jonathan Berk, Peter DeMarzo
Using the unifying valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo set the new standard for corporate finance textbooks. For MBA/graduate students taking a course in corporate finance.
A Managerial Emphasis, 14e édition
Charles Horngren, Srikant Datar
For undergraduate and MBA students taking a Cost or Management Accounting course. Emphasizing the "different costs for different purposes," this text focuses on strategy and the decision making process.
David Kroenke, David Auer
Get students straight to the point of database processing. Database Processing reflects a new teaching method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals. For undergraduate database management courses.
Kenneth Laudon, Carol Traver
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. For the undergraduate and graduate e-commerce course in any business discipline.
For first-year graduate courses in Econometrics for Social Scientists. This text serves as a bridge between an introduction to the field of econometrics and the professional literature for graduate students in the social sciences, focusing on applied econometrics and theoretical concepts.
The Economics of Money, Banking, and Financial Markets set the standard for money and banking courses when it published in its first edition, and it continues to be the worldwide market leader.
Jérôme Gallo, Steve Charters
Ce livre est une introduction au management pour l'industrie du vin. A la fois clair et pratique, il s'adresse aussi bien aux étudiants en wine business qu'aux professionnels en exercice, en offrant une introduction théorique puis de nombreux cas concrets.
Peggy A. Lambing, Charles R. Kuehl
Robin Bade, Michael Parkin
A practice-oriented learning system that breaks the traditional textbook mold. To help the student focus on the most important concepts–and effectively practice application of those concepts–Essential Foundations of Economics is structured around a Checklist/Checkpoint system.
Kenneth Laudon, Jane Laudon
For undergraduate and graduate MIS courses. An in-depth look at how today's businesses use information technologies. Many businesses look for candidates who know how to use information systems, making a general understanding of information systems an asset to any business student.
Timothy Judge, Stephen Robbins
For one-semester undergraduate and graduate level courses in Organizational Behavior. This bestselling, brief alternative for the OB course covers all the key concepts needed to understand, predict, and respond to the behavior of people in real-world organizations.
John R. Walker