Global Edition, 9e édition
Ricky W. Griffin, Michael Pustay
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Global Edition, 11e édition
Stephen Robbins
For undergraduate principles of marketing courses.
Global Edition, 13e édition
Michael Solomon
4th European Edition, 4e édition
Philip Kotler, Kevin Keller
Building, Measuring, and Managing Brand Equity, Global Edition, 5e édition
Kevin Keller
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity.
Global Edition
S. Tamer Cavusgil
For courses in international business.
Global Edition, 16e édition
Gary Dessler
For courses in management.
Global Edition, 14e édition
Mark Berenson
For one- or-two-semester courses in business statistics.
Global Edition, 7e édition
Sunil Chopra
For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management.
Steve Charters, Jérôme Gallo
An introduction to management for the wine industry, targeted at both students and professionals.
Alvin C Burns
A conceptual approach and introduction to the field of marketing research