Essentials of Strategic Management: Pearson New International Edition
5e édition
Spécifications
- Éditeur
- Pearson Education
- Édition
- 5
- Auteur
- J. David Hunger, Thomas L. Wheelen,
- Langue
- anglais
- BISAC Subject Heading
- BUS063000 BUSINESS & ECONOMICS / Strategic Planning
- BIC subject category (UK)
- KJC Business strategy
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 01 novembre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Stratégie d’affaires
VitalSource eBook
- Date de publication
- 01 novembre 2013
- ISBN-13
- 9781292034157
- Ampleur
- Nombre de pages de contenu principal : 192
- Code interne
- 1292034157
- Protection technique e-livre
- DRM
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Sommaire
Appendix C: Strategic Audit of a Corporation
Part 1: Introduction to Strategic Management
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Implementation: Organizing for Action
Chapter 7: Strategy Formulation: Corporate Strategy
Chapter 8: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control