Spécifications
- Éditeur
- Pearson Education
- Édition
- 7
- Auteur
- John Wild, Kenneth Wild,
- Langue
- anglais
- BISAC Subject Heading
- BUS035000 BUSINESS & ECONOMICS / International
- BIC subject category (UK)
- KJK International business
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 16 juillet 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Commerce international
VitalSource eBook
- Date de publication
- 16 juillet 2013
- ISBN-13
- 9780273787303
- Ampleur
- Nombre de pages de contenu principal : 480
- Code interne
- 273787306
- Protection technique e-livre
- DRM
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Sommaire
I. GLOBAL BUSINESS ENVIRONMENT
1. Globalization
II. NATIONAL BUSINESS ENVIRONMENTS
2. Cross-Cultural Business
3. Politics, Law, and Business Ethics
4. Economics and Emerging Markets
III. INTERNATIONAL TRADE AND INVESTMENT
5. International Trade
6. Business—Government Trade Relations
7. Foreign Direct Investment
8. Regional Economic Integration
IV. THE INTERNATIONAL FINANCIAL SYSTEM
9. International Financial Markets
10. International Monetary System
V. INTERNATIONAL BUSINESS MANAGEMENT
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees
Notes
Glossary
Name/Company Index
Subject Index