Sommaire
1. Introduction: What Is Strategy?
Jay B. Barney
12. Firm Performance and Competitive Advantage
Jay B. Barney
153. Evaluating Environmental Threats
Jay B. Barney
454. Evaluating Environmental Opportunities
Jay B. Barney
795. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
Jay B. Barney
1196. Product Differentiation
Jay B. Barney
1577. Cost Leadership
Jay B. Barney
1958. Flexibility: Real Options Analysis Under Risk and Uncertainty
Jay B. Barney
2259. Tacit Collusion: Cooperation to Reduce Competition
Jay B. Barney
25710. Vertical Integration Strategies
Jay B. Barney
28311. Diversification Strategies
Jay B. Barney
31312. Implementing Corporate Diversification
Jay B. Barney
34513. Merger and Acquisition Strategies
Jay B. Barney
377II
14. Strategic Alliances
Jay B. Barney
40515. International Strategies
Jay B. Barney
433Bibliography
Jay B. Barney
465Index
497