Gaining and Sustaining Competitive Advantage: Pearson New International Edition


4e édition

VitalSource eBook (VitalBook) - En anglais 52,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
4
Auteur
Jay Barney,
Langue
anglais
BISAC Subject Heading
BUS063000 BUSINESS & ECONOMICS / Strategic Planning
BIC subject category (UK)
KJC Business strategy
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Stratégie d’affaires

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292034683
Ampleur
Nombre de pages de contenu principal : 512
Code interne
1292034688
Protection technique e-livre
DRM

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Sommaire


1. Introduction: What Is Strategy?

Jay B. Barney 1

2. Firm Performance and Competitive Advantage

Jay B. Barney 15

3. Evaluating Environmental Threats

Jay B. Barney 45

4. Evaluating Environmental Opportunities

Jay B. Barney 79

5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View

Jay B. Barney 119

6. Product Differentiation

Jay B. Barney 157

7. Cost Leadership

Jay B. Barney 195

8. Flexibility: Real Options Analysis Under Risk and Uncertainty

Jay B. Barney 225

9. Tacit Collusion: Cooperation to Reduce Competition

Jay B. Barney 257

10. Vertical Integration Strategies

Jay B. Barney 283

11. Diversification Strategies

Jay B. Barney 313

12. Implementing Corporate Diversification

Jay B. Barney 345

13. Merger and Acquisition Strategies

Jay B. Barney 377

II

14. Strategic Alliances

Jay B. Barney 405

15. International Strategies

Jay B. Barney 433

Bibliography

Jay B. Barney 465

Index 497


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