Marketing Management: Pearson New International Edition


4e édition

VitalSource eBook (VitalBook) - En anglais 62,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
4
Auteur
Russ Winer, Ravi Dhar,
Langue
anglais
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058010 BUSINESS & ECONOMICS / Sales & Selling / Management *
BIC subject category (UK)
KJMV7 Sales & marketing management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Ventes et marketing
Classification thématique Thema: Gestion des ventes et marketing

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292036588
Ampleur
Nombre de pages de contenu principal : 496
Code interne
1292036583
Protection technique e-livre
DRM

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Sommaire


Part I: Marketing Philosophy and Strategy

Chapter 1. Marketing and the Job of the Marketing Manager
Chapter 2. A Strategic Marketing Framework

Part II: Analysis for Marketing Decisions

Chapter 3. Marketing Research
Chapter 4. Analyzing Consumer Behavior
Chapter 5. Organizational Buying Behavior
Chapter 6. Market Structure and Competitor Analysis

Part III: Marketing Decision Making


Chapter 7. Product Decisions
Chapter 8. New Product Development
Chapter 9. Pricing
Chapter 10. Communications and Advertising Strategy
Chapter 11. Sales Promotion
Chapter 12. Channels of Distribution
Chapter 13. Customer Relationship Management
Chapter 14. Direct Channels of Distribution: Personal Selling and Direct Marketing


Chapter 15. Special Topic: Strategies for Service Markets

 


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