Part 1 Role
Chapter 1 What Is Public Relations?
Chapter 2 The Evolution of Public Relations
Chapter 3 Public Relations Departments and Firms
Chapter 4 Ethics and Professionalism
Part 2 Process
Chapter 5 Program Planning
Chapter 6 Research
Chapter 7 Evaluation
Part 3 Strategy
Chapter 8 Public Opinion and Persuasion
Chapter 9 Conflict Management: Dealing with Issues, Risks, and Crises
Chapter 10 Reaching Diverse Audiences
Part 4 Tactics
Chapter 11 The Internet and Social Media
Chapter 12 Preparing Materials for Mass Media
Chapter 13 Radio and Television
Chapter 14 Meetings and Events
Part 5 Application
Chapter 15 Corporations
Chapter 16 Entertainment, Sports, and Tourism
Chapter 17 Politics and Government
Chapter 18 Global Public Relations
Chapter 19 Nonprofit, Health, and Education