Market-Based Management: Pearson New International Edition


6e édition

VitalSource eBook (VitalBook) - En anglais 50,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
6
Auteur
Roger Best,
Langue
anglais
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058000 BUSINESS & ECONOMICS / Sales & Selling > BUS058010 BUSINESS & ECONOMICS / Sales & Selling / Management *
BIC subject category (UK)
KJS Sales & marketing > KJMV7 Sales & marketing management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Ventes et marketing
Classification thématique Thema: Gestion des ventes et marketing

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292033716
Ampleur
Nombre de pages de contenu principal : 512
Code interne
1292033711
Protection technique e-livre
DRM

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Sommaire


Part I: Market Orientation and Marketing Performance
Chapter 1: Customer Focus, Customer Performance and Profit Impact
Chapter 2: Marketing Metrics and Marketing Profitability
Part II: Market Analysis
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitive Position and Sources of Advantage
Part III: Marketing Mix Strategies
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Part IV: Strategic Marketing
Chapter 10: Portfolio Analysis and Strategic Market Planning
Chapter 11: Strategic Defensive Strategies
Chapter 12: Strategic Offensive Strategies

Part V: Marketing Plans and Performance
Chapter 13: Building a Marketing Plan
Chapter 14: Marketing Metrics, Performance, and Strategy Implementation
Chapter 15: Market-Based Management and Financial Performance


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