Guide to Managerial Communication: Pearson New International Edition


10e édition

VitalSource eBook (VitalBook) - En anglais 31,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
10
Auteur
Mary M. Munter, Lynn Hamilton,
Langue
anglais
BISAC Subject Heading
BUS007000 BUSINESS & ECONOMICS / Business Communication
BIC subject category (UK)
KJP Business communication & presentation
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Communication et présentation des entreprises

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292034973
Ampleur
Nombre de pages de contenu principal : 192
Code interne
1292034971
Protection technique e-livre
DRM

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Sommaire


PART I. COMMUNICATION STRATEGY

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Communication Strategy Checklist

Guide to the Guide to Managerial Communication

 

PART II. WRITING: COMPOSING EFFICIENTLY

General Composing Techniques

Special Composing Challenges

 

PART III. WRITING: MACRO ISSUES

Document Design for “High Skim Value”

Clear Progression and Linkage

Effective Paragraphs and Sections

 

PART IV. WRITING: MICRO ISSUES

Editing for Brevity

Choosing a Style

Writing Checklists

 

PART V. SPEAKING: VERBAL STRUCTURE

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings

Other Speaking Situations

 

PART VI. SPEAKING: NONVERBAL SKILLS

Nonverbal Delivery Skills

Relaxation Techniques

Listening Skills

Speaking Checklists

 

PART VII. SPEAKING: VISUAL AIDS

Designing the Presentation as a Whole

Designing Your Slide Master

Designing Each Individual Slide

Using Visual Aids

 

 

APPENDICES

 Appendix B: Writing Correctly: Grammar

Bibliography

Index


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