Tourism: Pearson New International Edition
The Business of Hospitality and Travel
5e édition
An introduction to Travel and Tourism (Hospitality, Travel, Tourism & Leisure). Lire la suite
An introduction to Travel and Tourism (Hospitality, Travel, Tourism & Leisure).
Spécifications
- Éditeur
- Pearson Education
- Édition
- 5
- Auteur
- Roy Cook, Cathy Hsu, Joseph Marqua,
- Langue
- anglais
- Mots clés
- manuel, ouvrage en anglais, tourisme, VitalSource
- BISAC Subject Heading
- JNF052000 JUVENILE NONFICTION / Social Science > BUS081000 BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
- BIC subject category (UK)
- YQN Educational: Citizenship & social education > KNSG Tourism industry
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 04 novembre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Industries touristique, hôtelière et de la restauration
Classification thématique Thema: Enseignement : sciences humaines, sciences sociales
VitalSource eBook
- Date de publication
- 04 novembre 2013
- ISBN-13
- 9781292052472
- Ampleur
- Nombre de pages de contenu principal : 378
- Code interne
- 1292052473
- Protection technique e-livre
- DRM
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Sommaire
I The Traveling Public and Toursim Promoters
01. Introducing the World's Largest Industry, Tourism
02. Marketing to the Traveling Public
03. Delivering Quality Tourism Services
04. Bringing Travelers and Tourism Service Suppliers Together Integrative Cases
05. Capturing Technologies Competitive Advantages
II Tourism Service Suppliers
06. Transportation
07. Accommodations
08. Food and Beverage
09. Attractions and Entertainment
10. Destinations Integrative Cases
III The Service and Hospitality Environment
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism's Benefits
14. Exploring the Future of Tourism Integrative Cases