Effective Small Business Management: Pearson New International Edition


10e édition

VitalSource eBook (VitalBook) - En anglais 49,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
10
Auteur
Norman Scarborough,
Langue
anglais
BISAC Subject Heading
BUS025000 BUSINESS & ECONOMICS / Entrepreneurship > BUS060000 BUSINESS & ECONOMICS / Small Business
BIC subject category (UK)
KJH Entrepreneurship > KJVS Small businesses & self-employed
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Entreprenariat
Classification thématique Thema: Petites et moyennes entreprises et indépendants

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292033914
Ampleur
Nombre de pages de contenu principal : 864
Code interne
1292033916
Protection technique e-livre
DRM

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Sommaire


Section 1: The Challenge of Entrepreneurship  
Chapter 1: Entrepreneurs: The Driving Force behind Small Business  
Section 2: Building the Business Plan: Beginning Considerations  
Chapter 2: Strategic Management and the Entrepreneur  
Chapter 3: Choosing a Form of Ownership  
Chapter 4: Franchising and the Entrepreneur  
Chapter 5: Buying an Existing Business  
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan  
Section 3: Building a Business Plan: Financial Issues  
Chapter 7: Creating a Solid Financial Plan  
Chapter 8: Managing Cash Flow  
Section 4: Building a Business Plan: Marketing Your Company  
Chapter 9: Building a Guerrilla Marketing Plan  
Chapter 10: Creative Use of Advertising and Promotion  
Chapter 11: Pricing and Credit Strategies  
Chapter 12: E-Commerce and Entrepreneurship  
Section 5: Putting the Business Plan to Work: Finding Financing  
Chapter 13: Sources of Equity Financing  
Chapter 14: Sources of Debt Financing  
Section 6: Location and Layout  
Chapter 15: Location, Layout, and Physical Facilities  
Section 7: Managing a Small Business: Techniques for Enhancing Profitability  
Chapter 16: Supply Chain Management  
Chapter 17: Managing Inventory  
Section 8: Managing People: A Company’s Most Valuable Resource  
Chapter 18: Staffing and Leading a Growing Company  
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation  
Chapter 19: Management Succession and Risk Management Strategies in the Family Business  
Chapter 20: Ethics and Social Responsibility: Doing the Right Thing  
Chapter 21: Global Marketing Strategies  


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