Better Business: Pearson New International Edition


3e édition

VitalSource eBook (VitalBook) - En anglais 63,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
3
Auteur
Mary Anne Poatsy, Kendall Martin, Michael Solomon,
Langue
anglais
BISAC Subject Heading
BUS000000 BUSINESS & ECONOMICS
BIC subject category (UK)
KJ Business & management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Affaires et gestion

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292036915
Ampleur
Nombre de pages de contenu principal : 632
Code interne
1292036915
Protection technique e-livre
DRM

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Sommaire


PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law

PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan

PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications

PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job

PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance

Reference Notes
Glindex
Answer Key

 


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