Better Business: Pearson New International Edition
3e édition
Spécifications
- Éditeur
- Pearson Education
- Édition
- 3
- Auteur
- Mary Anne Poatsy, Kendall Martin, Michael Solomon,
- Langue
- anglais
- BISAC Subject Heading
- BUS000000 BUSINESS & ECONOMICS
- BIC subject category (UK)
- KJ Business & management
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 01 novembre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Affaires et gestion
VitalSource eBook
- Date de publication
- 01 novembre 2013
- ISBN-13
- 9781292036915
- Ampleur
- Nombre de pages de contenu principal : 632
- Code interne
- 1292036915
- Protection technique e-livre
- DRM
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Sommaire
PART I. LOOKING AT THE BUSINESS ENVIRONMENT.
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
Mini Chapter 1. Business Law
PART II. STARTING AND STRUCTURING A BUSINESS
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
Mini Chapter 2. Constructing an Effective Business Plan
PART III. MANAGING A BUSINESS AND EMPLOYEES
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and the Supply Chain
Mini Chapter 3. Business Communications
PART III. PRINCIPLES OF MARKETING
12. Marketing and Consumer Behavior
13.Product Development and Pricing Strategies
14. Promotion and Distribution
Mini Chapter 4. Finding a Job
PART IV. PRINCIPLES OF FINANCE
15. Financing and Tracking Business Operations
16. Investment Opportunities in the Securities Market
Mini Chapter 5. Personal Finance
Reference Notes
Glindex
Answer Key