THINK Public Relations: Pearson New International Edition


2e édition

VitalSource eBook (VitalBook) - En anglais 41,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
2
Auteur
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin,
Langue
anglais
BISAC Subject Heading
BUS052000 BUSINESS & ECONOMICS / Public Relations
BIC subject category (UK)
KJSP Public relations
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Relations publiques

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292037844
Ampleur
Nombre de pages de contenu principal : 434
Code interne
1292037849
Protection technique e-livre
DRM

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Sommaire


1) Brief Table of Contents

 

Chapter 1: What is Public Relations?
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession 
Chapter 4:
Today's Practice: Departments and Firms  
Chapter 5: Research and Campaign Planning
Chapter 6: Communication and Measurement  
Chapter 7: Public Opinion and Persuasion 
Chapter 8:
Managing Competition and Conflict  
Chapter 10: Reaching Diverse Audiences
Chapter 11: The Mass Media
Chapter 12: The Internet and Social Media 

Chapter 13: Global Public Relations

Chapter 14: Corporate Public Relations  
Chapter 15: Events and Promotions
Chapter 16: Government and Politics
Chapter 17: Entertainment, Sports, and Tourism
Chapter 18: Nonprofit, Health, and Education 


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