Art and Science of Leadership, The: Pearson New International Edition


6e édition

VitalSource eBook (VitalBook) - En anglais 52,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
6
Auteur
Afsaneh Nahavandi,
Langue
anglais
Mots clés
culture d'entreprise, e-book, ePub, gestion de la marque, marketing culturel, pdf, stratégie marketing
BISAC Subject Heading
BUS000000 BUSINESS & ECONOMICS
BIC subject category (UK)
KJ Business & management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Affaires et gestion

PDF


Date de publication
25 février 2011
ISBN-13
978-2-7440-4942-2
Code interne
4942
Protection technique e-livre
DRM -Adobe
ONIX XML
Version 2.1, Version 3

ePub


Date de publication
25 février 2011
ISBN-13
978-2-7440-4359-8
Code interne
4359
Protection technique e-livre
DRM -Adobe
ONIX XML
Version 2.1, Version 3

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Actu presse

- Autres actu presse
Ce livre a retenu l'intérêt de La Correspondance de la publicité et de Marketing Magazine

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Le Marketing culturel

- Le Marketing culturel
La culture d'entreprise, une arme marketing

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Sommaire


Brief Contents

PART ONE STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES
1 Introducing Strategic Management 2
2 Leading Strategically Through Effective Vision and Mission 26


PART TWO THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY
3 Examining the Internal Environment: Resources, Capabilities,
and Activities 60

4 Crafting Business Strategy for Dynamic Contexts 150
5 Exploring the External Environment: Macro and
Industry Dynamics 86


PART THREE BUSINESS, CORPORATE, AND GLOBAL STRATEGIES
6 Creating Business Strategies 122

7 Developing Corporate Strategy 184
8 Looking at International Strategies 212
PART FOUR STRATEGY VEHICLES FOR NEW DIRECTIONS
9 Understanding Alliances and Cooperative Strategies 246

PART FIVE IMPLEMENTATION, NEW VENTURES, AND GOVERNANCE
IN DYNAMIC CONTEXTS
10 Employing Strategy Implementation Levers 302
11 Considering New Ventures and Corporate Renewal 336
12 Corporate Governance in the Twenty-First Century 366


PART SIX CASE STUDIES: PULLING IT ALL TOGETHER
1 Kmart—Fall of a Retailing Giant 402
2 Charlotte Beers at Ogilvy & Mather Worldwide (A) 412
3 Trilogy Farm (A) 426
4 The Formula One Constructors 433
5 Prince Edward Island Preserve Co. 443
6 Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance 454
7 The Chinese Fireworks Industry 476


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