Global Edition / English textbooks

Titres liés

International Business: A Managerial Perspective

Global Edition, 9e édition

Ricky W. Griffin, Michael Pustay

Fundamentals of Management

Global Edition, 11e édition

Stephen Robbins

For undergraduate principles of marketing courses.

Marketing Management

4th European Edition, 4e édition

Philip Kotler, Kevin Keller

Strategic Brand Management

Building, Measuring, and Managing Brand Equity, Global Edition, 5e édition

Kevin Keller

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity.

International Business: The New Realities

Global Edition

S. Tamer Cavusgil

For courses in international business.

Human Resource Management

Global Edition, 16e édition

Gary Dessler

For courses in management.

Basic Business Statistics

Global Edition, 14e édition

Mark Berenson

For one- or-two-semester courses in business statistics.

Supply Chain Management: Strategy, Planning, and Operation

Global Edition, 7e édition

Sunil Chopra

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain management.

Wine Business Management

Steve Charters, Jérôme Gallo

An introduction to management for the wine industry, targeted at both students and professionals.

Marketing research

Global Edition, 9e édition

Alvin C Burns

A conceptual approach and introduction to the field of marketing research