Strategic Marketing for non-profit Organisations:Pearson New International Edition

United States Edition
7e édition

For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world... Lire la suite

For graduate courses in Nonprofit Marketing and Management.

This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.


VitalSource eBook (VitalBook) - En anglais 84,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
7
Auteur
Alan Andreasen, Philip Kotler,
Langue
anglais
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing > BUS074000 BUSINESS & ECONOMICS / Nonprofit Organizations & Charities > BUS058000 BUSINESS & ECONOMICS / Sales & Selling
BIC subject category (UK)
KJS Sales & marketing > KJVX Non-profitmaking organizations
Code publique Onix
05 College/higher education
Date de première publication du titre
22 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Ventes et marketing
Classification thématique Thema: Organisations à but non lucratif

VitalSource eBook


Date de publication
22 novembre 2013
ISBN-13
9781292056272
Ampleur
Nombre de pages de contenu principal : 474
Code interne
1292056274
Protection technique e-livre
DRM

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