Retail Management: International Edition

A Strategic Approach
12e édition

The text that helps students thrive in today's retailing industry. It provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment. For undergraduate and graduate retail management courses. Lire la suite

The text that helps students thrive in today's retailing industry.

Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.

For undergraduate and graduate retail management courses


VitalSource eBook (VitalBook) - En anglais 50,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
12
Auteur
Barry R Berman, Joel R Evans,
Langue
anglais
Mots clés
achat / vente, manuel, ouvrage en anglais, vente, VitalSource
Catégorie (éditeur)
> Manuels et lecture complémentaires > Marketing & Communication > Marketing
Catégorie (éditeur)
> Manuels et lecture complémentaires > Marketing & Communication
BISAC Subject Heading
JNF047000 JUVENILE NONFICTION / Readers / Chapter Books > JNF046000 JUVENILE NONFICTION / Readers / Intermediate
BIC subject category (UK)
YQCR Educational: English language: readers & reading schemes
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
21 août 2012
Subject Scheme Identifier Code
Classification thématique Thema: Enseignement : langue maternelle / première langue : livres et méthodes de lecture

VitalSource eBook


Date de publication
21 août 2012
ISBN-13
9780273775652
Ampleur
Nombre de pages de contenu principal : 624
Code interne
273775650
Protection technique e-livre
DRM

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Sommaire


I An Overview of Strategic Retail Management       
01. An Introduction to Retailing   
02. Building and Sustaining Relationships in Retailing     
03. Strategic Planning in Retailing    

II Situation Analysis       
04. Retail Institutions by Ownership   
05. Retail Institutions by Store-Based Strategy
06. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing   

III Targeting Customers and Gathering Information       
07. Identifying and Understanding Consumers   
08. Information Gathering and Processing in Retailing   

IV Choosing a Store Location       
09. Trading-Area Analysis   
10. Site Selection   

V Managing a Retail Business       
11. Retail Organization and Human Resource Management   
12. Operations Management. Financial Dimensions   
13. Operations Management. Operational Dimensions   

VI Merchandise Management and Pricing       
14. Developing Merchandise Plans   
15. Implementing Merchandise
16. Financial Merchandise Management   
17. Pricing in Retailing   

VII Communicating with the Customer       
18. Establishing and Maintaining a Retail Image   
19. Promotional Strategy   

VIII Putting It All Together     
20. Integrating and Controlling the Retail Strategy


Ressources Enseignant


En accès réservé, à télécharger

Instructor's Manual, Test Item File, PowerPoints

Compléments


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