Economics for Managers: Pearson New International Edition


2e édition

VitalSource eBook (VitalBook) - En anglais 48,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
2
Auteur
Paul G. Farnham,
Langue
anglais
BISAC Subject Heading
BUS069000 BUSINESS & ECONOMICS / Economics > BUS039000 BUSINESS & ECONOMICS / Economics / Macroeconomics
BIC subject category (UK)
KC Economics > KCB Macroeconomics
Code publique Onix
05 College/higher education
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Economie
Classification thématique Thema: Macroéconomie

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292035475
Ampleur
Nombre de pages de contenu principal : 492
Code interne
1292035471
Protection technique e-livre
DRM

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Sommaire


PART 1 MICROECONOMIC ANALYSIS
1 Managers and Economics
2 Demand, Supply, and Equilibrium Prices
3 Demand Elasticities
4 Techniques for Understanding Consumer Demand and Behavior
5 Production and Cost Analysis in the Short Run
6 Production and Cost Analysis in the Long Run
7 Market Structure: Perfect Competition
8 Market Structure: Monopoly and Monopolistic Competition
9 Market Structure: Oligopoly
10 Pricing Strategies for the Firm
PART 2 MACROECONOMIC ANALYSIS
11 Measuring Macroeconomic Activity
12 The Role of Money in the Macro Economy
13 The Aggregate Model of the Macro Economy
14 International and Balance of Payments Issues in the Macro Economy
PART 3 INTEGRATION OF THE FRAMEWORKS
16 Combining Micro and Macro Analysis for Managerial Decision Making
SOLUTIONS TO EVEN NUMBERED PROBLEMS
INDEX



 


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