Sustainable Marketing: Pearson New International Edition


Première édition

VitalSource eBook (VitalBook) - En anglais 43,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Auteur
Diane Martin, John Schouten,
Langue
anglais
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058000 BUSINESS & ECONOMICS / Sales & Selling > BUS058010 BUSINESS & ECONOMICS / Sales & Selling / Management *
BIC subject category (UK)
KJS Sales & marketing > KJMV7 Sales & marketing management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
28 octobre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Ventes et marketing
Classification thématique Thema: Gestion des ventes et marketing

VitalSource eBook


Date de publication
28 octobre 2013
ISBN-13
9781292054308
Ampleur
Nombre de pages de contenu principal : 252
Code interne
1292054301
Protection technique e-livre
DRM

Google Livres Aperçu


Publier un commentaire sur cet ouvrage

Sommaire


Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7:  Market Segmentation, Targeting, and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing


Avez-vous une question à nous poser ?