Spécifications
- Éditeur
-
Pearson Education
- Auteur
-
Diane Martin, John Schouten,
- Langue
- anglais
- BISAC Subject Heading
- BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058000 BUSINESS & ECONOMICS / Sales & Selling > BUS058010 BUSINESS & ECONOMICS / Sales & Selling / Management *
- BIC subject category (UK)
- KJS Sales & marketing > KJMV7 Sales & marketing management
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 28 octobre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Ventes et marketing
Classification thématique Thema: Gestion des ventes et marketing
Sommaire
Chapter 1: An Introduction to Sustainable Marketing
Chapter 2: Sustainable Marketing Strategy
Chapter 3: Ethical Dimensions of Sustainable Marketing
Chapter 4: The Marketing Environment and Processes
Chapter 5: Consumer Behavior and Sustainable Marketing
Chapter 6: Measurement and Research for Sustainable Marketing
Chapter 7: Market Segmentation, Targeting, and Positioning for Sustainability
Chapter 8: Global Problems, Global Opportunities
Chapter 9: Sustainable Products and Services
Chapter 10: Sustainable Branding and Packing
Chapter 11: Marketing Channels: Sustainability in the Value Chain
Chapter 12: Sustainable Pricing
Chapter 13: Sustainable Marketing Communication
Chapter 14: Sustainability in the Promotion Mix—Methods, Media, and Customer Relationships
Chapter 15: Digital Media and Sustainable Marketing