International Business: Global Edition
7e édition
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Lire la suite
International Business illustrates how successful managers must function in a competitive world.
Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Spécifications
- Éditeur
- Pearson Education
- Édition
- 7
- Auteur
- Ricky W. Griffin, Michael Pustay,
- Langue
- anglais
- Mots clés
- management international, manuel, ouvrage en anglais, VitalSource
- Catégorie (éditeur)
- Manuels et lecture complémentaires > Économie & Gestion > Management & RH > Management
- Catégorie (éditeur)
- Manuels et lecture complémentaires > Économie & Gestion > Management & RH
- BISAC Subject Heading
- BUS035000 BUSINESS & ECONOMICS / International
- BIC subject category (UK)
- KJK International business
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 18 février 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Commerce international
VitalSource eBook
- Date de publication
- 18 février 2013
- ISBN-13
- 9780273765882
- Ampleur
- Nombre de pages de contenu principal : 600
- Code interne
- 273765884
- Protection technique e-livre
- DRM
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Sommaire
I The World's Marketplaces
01. An Overview of International Business
02. Global Marketplaces and Business Centers
03. Legal, Technological, Accounting, and Political Environments
04. The Role of Culture
05. Ethics and Social Responsibility in International Business
II The International Environment
06. International Trade and Investment
07. The International Monetary System and the Balance of Payments
08. Foreign Exchange and International Financial Markets
09. Formulation of National Trade Policies
10. International Cooperation Among Nations
III Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business
IV Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations
Ressources Enseignant
En accès réservé, à télécharger
-
Instructor's Manual, Test Bank, PowerPoints