International Business: Global Edition


7e édition

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. Lire la suite

International Business illustrates how successful managers must function in a competitive world.

Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.


VitalSource eBook (VitalBook) - En anglais 47,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
7
Auteur
Ricky W. Griffin, Michael Pustay,
Langue
anglais
Mots clés
management international, manuel, ouvrage en anglais, VitalSource
Catégorie (éditeur)
Manuels et lecture complémentaires > Économie & Gestion > Management & RH > Management
Catégorie (éditeur)
Manuels et lecture complémentaires > Économie & Gestion > Management & RH
BISAC Subject Heading
BUS035000 BUSINESS & ECONOMICS / International
BIC subject category (UK)
KJK International business
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
18 février 2013
Subject Scheme Identifier Code
Classification thématique Thema: Commerce international

VitalSource eBook


Date de publication
18 février 2013
ISBN-13
9780273765882
Ampleur
Nombre de pages de contenu principal : 600
Code interne
273765884
Protection technique e-livre
DRM

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Sommaire


I The World's Marketplaces
01. An Overview of International Business
02. Global Marketplaces and Business Centers
03. Legal, Technological, Accounting, and Political Environments
04. The Role of Culture
05. Ethics and Social Responsibility in International Business

II The International Environment
06. International Trade and Investment
07. The International Monetary System and the Balance of Payments
08. Foreign Exchange and International Financial Markets
09. Formulation of National Trade Policies
10. International Cooperation Among Nations

III Managing International Business
11. International Strategic Management
12. Strategies for Analyzing and Entering Foreign Markets
13. International Strategic Alliances
14. International Organization Design and Control
15. Leadership and Employee Behavior in International Business

IV Managing International Business Operations
16. International Marketing
17. International Operations Management
18. International Financial Management
19. International Human Resource Management and Labor Relations


Ressources Enseignant


En accès réservé, à télécharger

Instructor's Manual, Test Bank, PowerPoints

Compléments


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