Strategic Marketing: Pearson New International Edition


Première édition

An all-purpose approach to strategic marketing management. Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems. For highly applied undergraduate and graduate marketing management or strategy courses. Lire la suite

An all-purpose approach to strategic marketing management.

Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

For highly applied undergraduate and graduate marketing management or strategy courses.


VitalSource eBook (VitalBook) - En anglais 43,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Auteur
Todd Mooradian, Kurt Matzler, Larry Ring,
Langue
anglais
Mots clés
manuel, marketing, ouvrage en anglais, stratégie marketing, VitalSource
Catégorie (éditeur)
> Manuels et lecture complémentaires > Marketing & Communication > Marketing
Catégorie (éditeur)
> Manuels et lecture complémentaires > Marketing & Communication
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058000 BUSINESS & ECONOMICS / Sales & Selling > BUS058010 BUSINESS & ECONOMICS / Sales & Selling / Management *
BIC subject category (UK)
KJS Sales & marketing > KJMV7 Sales & marketing management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Ventes et marketing
Classification thématique Thema: Gestion des ventes et marketing

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292033846
Ampleur
Nombre de pages de contenu principal : 448
Code interne
1292033843
Protection technique e-livre
DRM

Google Livres Aperçu


Publier un commentaire sur cet ouvrage

Sommaire


I Overview
01. Overview of Marketing Strategy and the Strategic Marketing Process
02. Situation Assessment: The External Environment
03. Situation Assessment: The Company
04. Strategy Formation
05. Implementation
06. Planning, Assessment and Adjustment

II Situation Assessment
III Marketing Strategies
IV Strategy Formulation
V Implementation
VI Documentation, and Assessment and Adjustment


Ressources Enseignant


En accès réservé, à télécharger

Instructor's Manual, Test Item File, PowerPoints

Compléments


Avez-vous une question à nous poser ?