Electronic Commerce 2012 Global Edition


7e édition

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. For undergraduate and graduate electronic commerce courses. Lire la suite

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike.

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing students with information on the hottest topics in the field.


VitalSource eBook (VitalBook) - En anglais 50,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
7
Auteur
Efraim Turban, David King,
Langue
anglais
Mots clés
e-commerce, manuel, ouvrage en anglais, vente en ligne, VitalSource
Catégorie (éditeur)
> Manuels et lecture complémentaires > Marketing & Communication > Marketing
Catégorie (éditeur)
> Manuels et lecture complémentaires > Marketing & Communication
BISAC Subject Heading
BUS090000 BUSINESS & ECONOMICS / E-Commerce
BIC subject category (UK)
KJE E-commerce: business aspects
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
01 décembre 2011
Subject Scheme Identifier Code
Classification thématique Thema: Commerce électronique

VitalSource eBook


Date de publication
01 décembre 2011
ISBN-13
9781292014234
Ampleur
Nombre de pages de contenu principal : 792
Code interne
1292014237
Protection technique e-livre
DRM

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Sommaire


01. Overview of Electronic Commerce
02. E-Commerce: Mechanisms, Infrastructure, and Tools
03. Retailing in Electronic Commerce. Products and Services
04. B2B E-Commerce
05. Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
06. Mobile Commerce and Ubiquitous Computing
07. Social Commerce
08. Marketing and Advertising in E-Commerce
09. E-Commerce Security and Fraud Protection
10. Electronic Commerce Payment Systems
11. Order Fulfillment along the Supply Chain
12. EC Strategy, Globalization, and SMEs
13. Implementing EC Systems: From Justification to Successful Performance
14. E-commerce: Regulatory, Ethical, and Social Environments
15. Launching a Successful Online Business and EC Projects


Ressources Enseignant


En accès réservé, à télécharger

Instructor's Manual, PowerPoints, TestBank

Compléments


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