Spécifications
- Éditeur
- Pearson Education
- Édition
- 7
- Auteur
- Alvin C Burns, Ronald F. Bush,
- Langue
- anglais
- BISAC Subject Heading
- JNF047000 JUVENILE NONFICTION / Readers / Chapter Books > JNF046000 JUVENILE NONFICTION / Readers / Intermediate
- BIC subject category (UK)
- YQCR Educational: English language: readers & reading schemes
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 05 avril 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Enseignement : langue maternelle / première langue : livres et méthodes de lecture
VitalSource eBook
- Date de publication
- 05 avril 2013
- ISBN-13
- 9780273785125
- Ampleur
- Nombre de pages de contenu principal : 496
- Code interne
- 273785125
- Protection technique e-livre
- DRM
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Sommaire
1. Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process & Defining the Problem and Research Objectives
4. Research Design
5. Secondary Data & Packaged information
6. Utilizing Exploratory and Qualitative Research Techniques
7. Evaluating Survey Data Collection Methods
8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
9. Selecting the Sample
10. Determining the Size of a Sample
11. Dealing with Fieldwork and Data Quality
12. Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
13. Implementing Basic Differences Tests
14. Making Use of Associations Tests
15. Understanding Regression Analysis Basics
16. Writing the Research Report