International Business: Global Edition

Pearson College
3e édition

An innovative teaching and learning system that captures the spirit of International Business. For courses in International Business. Lire la suite

An innovative teaching and learning system that captures the spirit of International Business.

Based on the authors' collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.

For courses in International Business.


VitalSource eBook (VitalBook) - En anglais 43,00 € DRM - Momentanément indisponible

Spécifications


Éditeur
Pearson Education
Édition
3
Auteur
S. Tamer Cavusgil, Pervez Ghauri, Gary Knight, John Riesenberger,
Langue
anglais
Mots clés
management international, manuel, ouvrage en anglais, VitalSource
Catégorie (éditeur)
Manuels et lecture complémentaires > Économie & Gestion > Management & RH > Management
Catégorie (éditeur)
Manuels et lecture complémentaires > Économie & Gestion > Management & RH
BISAC Subject Heading
BUS035000 BUSINESS & ECONOMICS / International
BIC subject category (UK)
KJK International business
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
15 février 2013
Subject Scheme Identifier Code
Classification thématique Thema: Commerce international

VitalSource eBook


Date de publication
15 février 2013
ISBN-13
9780273788096
Ampleur
Nombre de pages de contenu principal : 624
Code interne
273788094
Protection technique e-livre
DRM

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Sommaire


I Foundation Concepts
01. Introduction: What Is International Business?
02. Globalization of Markets and the Internationalization of the Firm
03. Organizational Participants That Make International Business Happen

II The Environment of International Business
04. The Cultural Environment of International Business
05. Ethics, Sustainability, and Corporate Social Responsibility in International Business
06. Theories of International Trade and Investment
07. Political and Legal Systems in National Environments
08. Government Intervention in International Business
09. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment

III Strategy and Opportunity Assessment
12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment

IV Entering and Operating in International Markets
14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing

V Functional Area Excellence
18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm


Ressources Enseignant


En accès réservé, à télécharger

Instructor's Manual, Test Item File, PowerPoints

Compléments


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