1. Defining Negotiation and Its Components
2. Personality
3. Conflict
4. Negotiation Style
5. Key Negotiating Temperaments
6. Communicating in Negotiation
7. A Note on Cultural and Gender Differences
8. Interests and Goals in Negotiation
9. Understanding the Importance of Perception in Negotiation
10. Effects of Power in Negotiation
11. Asserting Yourself
12. Principles of Persuasion
13. Rules of Negotiation & Common Mistakes
14. The Negotiation Process and Preparation
15. Alternative Styles, Strategies, & Techniques of Negotiation
16. Team Negotiation
17. Negotiation in Leadership and Public Relations
18. Third-Party Intervention
19. Using Your Personal Negotiating Power
20. Post-Negotiation Evaluation
APPENDIX A: Personality and Behavior Assessment Resources
APPENDIX B: Cases for Negotiation