Entrepreneurship: Global Edition

Successfully Launching New Ventures
4e édition

Inspirational and informative—introduce students to the process of entrepreneurial success. For undergraduate courses in Entrepreneurship and New Venture Creation.

There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures–the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.

VitalSource eBook (VitalBook) - En anglais 47,00 € DRM - Momentanément indisponible


Pearson Education
Bruce R. Barringer, Duane Ireland,
Mots clés
entrepreneuriat, manuel, ouvrage en anglais, VitalSource
Catégorie (éditeur)
Manuels et lecture complémentaires > Entrepreneuriat
BISAC Subject Heading
BUS025000 BUSINESS & ECONOMICS / Entrepreneurship
BIC subject category (UK)
KJH Entrepreneurship
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
06 février 2012
Subject Scheme Identifier Code
Classification thématique Thema: Entreprenariat

VitalSource eBook

Date de publication
06 février 2012
Nombre de pages de contenu principal : 592
Code interne
Protection technique e-livre

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I Decision to Become an Entrepreneur
01. Introduction to Entrepreneurship

II Developing Successful Business Ideas
02. Recognizing Opportunities and Generating Ideas
03. Feasibility Analysis
04. Writing a Business Plan
05. Industry and Competitor Analysis
06. Developing an Effective Business Model

III Moving from an Idea to an Entrepreneurial Firm
07. Preparing the Proper Ethical and Legal Foundation
08. Assessing a New Venture's Financial Strength and Viability
09. Building a New-Venture Team
10. Getting Financing or Funding

IV Managing and Growing an Entrepreneurial Firm
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

Ressources Enseignant

En accès réservé, à télécharger

Instructor's Manual, PowerPoints, TestBank


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