Tourism: Pearson New International Edition

The Business of Hospitality and Travel
5e édition

An introduction to Travel and Tourism (Hospitality, Travel, Tourism & Leisure). Lire la suite

An introduction to Travel and Tourism (Hospitality, Travel, Tourism & Leisure).


VitalSource eBook (VitalBook) - En anglais 34,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
5
Auteur
Roy Cook, Cathy Hsu, Joseph Marqua,
Langue
anglais
Mots clés
manuel, ouvrage en anglais, tourisme, VitalSource
BISAC Subject Heading
JNF052000 JUVENILE NONFICTION / Social Science > BUS081000 BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
BIC subject category (UK)
YQN Educational: Citizenship & social education > KNSG Tourism industry
Code publique Onix
05 College/higher education
Date de première publication du titre
04 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Industries touristique, hôtelière et de la restauration
Classification thématique Thema: Enseignement : sciences humaines, sciences sociales

VitalSource eBook


Date de publication
04 novembre 2013
ISBN-13
9781292052472
Ampleur
Nombre de pages de contenu principal : 378
Code interne
1292052473
Protection technique e-livre
DRM

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Sommaire


I The Traveling Public and Toursim Promoters
01. Introducing the World's Largest Industry, Tourism
02. Marketing to the Traveling Public
03. Delivering Quality Tourism Services
04. Bringing Travelers and Tourism Service Suppliers Together Integrative Cases
05. Capturing Technologies Competitive Advantages

II Tourism Service Suppliers
06. Transportation
07. Accommodations
08. Food and Beverage
09. Attractions and Entertainment
10. Destinations Integrative Cases

III The Service and Hospitality Environment
11. Economic and Political Impacts of Tourism
12. Environmental and Social/Cultural Impacts of Tourism
13. Sustaining Tourism's Benefits
14. Exploring the Future of Tourism Integrative Cases


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