Effective Small Business Management: Pearson New International Edition
10e édition
Spécifications
- Éditeur
- Pearson Education
- Édition
- 10
- Auteur
- Norman Scarborough,
- Langue
- anglais
- Mots clés
- analyse financière, comptabilité, contrôle de gestion, finance d'entreprise, non-spécialiste, vulgarisation
- BISAC Subject Heading
- BUS025000 BUSINESS & ECONOMICS / Entrepreneurship > BUS060000 BUSINESS & ECONOMICS / Small Business
- BIC subject category (UK)
- KJH Entrepreneurship > KJVS Small businesses & self-employed
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 01 novembre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Entreprenariat
Classification thématique Thema: Petites et moyennes entreprises et indépendants
Livre broché
- Date de publication
- 06 septembre 2024
- ISBN-13
- 978-2-3260-0320-0
- Ampleur
- Nombre de pages de contenu principal : 520
- Code interne
- F0320
- Format
- 17 x 24 cm
- Prix
- 42,00 €
- ONIX XML
- Version 2.1, Version 3
VitalSource eBook
- Date de publication
- 06 septembre 2024
- ISBN-13
- 978-2-3260-6205-4
- Code interne
- F6205
- Protection technique e-livre
- DRM
- Prix
- 31,27 €
- ONIX XML
- Version 2.1, Version 3
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Sommaire
Section 1: The Challenge of Entrepreneurship
Chapter 1: Entrepreneurs: The Driving Force behind Small Business
Section 2: Building the Business Plan: Beginning Considerations
Chapter 2: Strategic Management and the Entrepreneur
Chapter 3: Choosing a Form of Ownership
Chapter 4: Franchising and the Entrepreneur
Chapter 5: Buying an Existing Business
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Section 3: Building a Business Plan: Financial Issues
Chapter 7: Creating a Solid Financial Plan
Chapter 8: Managing Cash Flow
Section 4: Building a Business Plan: Marketing Your Company
Chapter 9: Building a Guerrilla Marketing Plan
Chapter 10: Creative Use of Advertising and Promotion
Chapter 11: Pricing and Credit Strategies
Chapter 12: E-Commerce and Entrepreneurship
Section 5: Putting the Business Plan to Work: Finding Financing
Chapter 13: Sources of Equity Financing
Chapter 14: Sources of Debt Financing
Section 6: Location and Layout
Chapter 15: Location, Layout, and Physical Facilities
Section 7: Managing a Small Business: Techniques for Enhancing Profitability
Chapter 16: Supply Chain Management
Chapter 17: Managing Inventory
Section 8: Managing People: A Company’s Most Valuable Resource
Chapter 18: Staffing and Leading a Growing Company
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
Chapter 19: Management Succession and Risk Management Strategies in the Family Business
Chapter 20: Ethics and Social Responsibility: Doing the Right Thing
Chapter 21: Global Marketing Strategies
jacquekofo07@gmail.com
C'est une pépite d'or qui dissipe toutes les petites confusions que j'avais sur la finance, la comptabilité et le contrôle de gestion. Merci aux auteurs. J'attends impatiemment la 12eme édition.